Beth Cox

Excite and e-centives Inc., a provider of online promotion solutions, entered an e-commerce and marketing alliance that gives Excite consumers a simple online coupon system similar to what they use in the real world. The coupons, available on Exacta’s Shopping Channel and personalized based on the shopping interests of registered members, are redeemable from participating […]

Norfolk, VA-based Trader Online signed an advertising agreement with General Motors designed to aid GM dealers in marketing the GM Certified Used Vehicle brand. Visitors to both Auto Trader Online and Pickup Trader Online will now have the option to search only for GM Certified Used Vehicles. These cars and trucks are available at select […]

Vancouver, BC-based Stock Research Group Inc., which operates Stockgroup.com and is a subsidiary of I-Tech Holdings Group Inc., said it plans banner campaigns on Excite and Lycos. Banners purchased will be displayed on the Excite site and the WebCrawler site, a brand of the Excite Network. The Lycos campaign begins April 1. Banner ads will […]

Online retailer BUY.com Inc. named San Francisco-based advertising agency Black Rocket as its global branding partner, without a formal review. BUY.com had been handling its advertising in-house. Billings were not disclosed. “It was a pretty simple decision,” said Scott Blum, BUY.com’s founder. “We like their work, there was synergy between the two companies, and they […]

Inktomi Corp. said it has signed agreements extending the Inktomi Shopping Engine’s coverage to include five new portal and destination sites, more than 350 merchants, and more than two million products. The company said it now has agreements with 20 portal and destination sites to provide the underlying infrastructure for their online shopping offerings. New […]

A new national survey shows that privacy and security concerns remain a nagging issue for Internet shoppers–but the ongoing boom in online sales indicates that many are increasingly comfortable with electronic commerce. The survey by Westlake Village, CA-based free ISP NetZero polled 1,000 Americans, seeking to pinpoint their biggest concerns about shopping online. Although the […]

Marlborough, MA-based affiliate marketer Be Free Inc. said it has received $25 million in a second round of venture capital financing from Highland Capital Partners, Charles River Ventures, Matrix Partners and TTC Ventures. Be Free also has added General Partner Daniel J. Nova of lead investor Highland Capital Partners to its board of directors. “The […]

Nielsen//NetRatings said its Internet research sample now has more than 14,000 members under measurement, an increase of 6,000 in less than a month. With the entire sample providing data via the Internet on a real-time basis as panel members surf the Web, the Nielsen//NetRatings sample is about twice the size of other research panels capable […]

Cable ISP @Home Network and Motorola Inc. launched a national advertising campaign aimed at showing how the cable industry is making the Internet readily available and more applicable to everyday life. The campaign includes television commercials that will air during popular shows such as ER, X-Files, and NYPD Blue as well as radio spots on […]

Jersey City, NJ-based online retailer CyberShop International Inc. signed a strategic marketing agreement with Go2Net Inc., the network of branded, technology and community Web sites. CyberShop will become the exclusive front page sponsor of the Apparel Category on Go2Net’s WebMarket property and will be prominently positioned on the Shopping Channel home page. CyberShop will also […]

Phoenix-based Creativision Publishing Corp. launched an online ROI analysis and reporting service, the first in a suite of subscription services that will be offered through its RelateNetwork. Creativision’s proprietary ROI technology will enable RelateNetwork members to measure revenues and number of sales generated by each of their advertising campaigns. “Instead of measuring clicks and guessing […]

Reward marketing company Netcentives Inc. has teamed with Internet coupon firm coolsavings.com inc. to create the “Click, Clip and Fly” program. The promotion is designed to let Internet shoppers save money and earn frequent flyer miles through various online promotions and sales offers from CoolSavings’ list of in-store and e-commerce retailers. By combining coolsavings.com coupons […]