Beth Cox

Walled Lake, MI-based banner ad exchange BannerCo-Op.com launched a promo campaign that will award 1 million banner ad impressions to the winner of a drawing at the site. The BannerCo-op offers free membership and lets members earn a full one to one credit (instead of two to one). And as an added incentive, the company […]

Richy Glassberg, the former president and CEO of interactive ad rep firm Omni-Net.com in New York, has purchased all of the assets of the company and has formed Phase2Media, a new interactive sales and strategy firm. Phase2Media will initially be owned by Glassberg and other senior executives, with the former owners retaining a passive interest. […]

Cadillac signed an extended lease for advertising signs in New York City’s Times Square, and will promote its Web site as well as vehicle brands there. For the next three years, Cadillac ads will be visible on 2 Times Square at the corners of 47th Street, Broadway and Seventh Avenue. Although neither Cadillac nor Sherwood […]

San Jose, CA-based cost-per-click network Click Agents said it has launched new code to enable Rich Media ads. Advertisers will now be able to rotate HTML, Java, CGI and Shockwave banners, the company said. “Within the next couple of weeks, more advertisers will focus on rich media ads, and in turn Click Agents members will […]

Chicago-based Newcity.com, a recently launched portal site linking content from a national network of 45 alternative city and content Web sites, launched its first consumer advertising campaign. Designed to drive traffic to the site, the in-your-face campaign, created and placed by Chicago-based McConnaughy Stein Schmidt Brown, will appear online, in print and on posters. Billings […]

Finding it tough to get that vital venture capital? Here’s a new model for you–Invest-o-rama!’s Lewis Schiff reportedly plans a $20,000 billboard campaign in Silicon Valley, asking for investors to fund a personal finance portal. Schiff was the founder of iVillage’s Armchair Millionaire and Worth OnLine. The 14 x 48 billboard ad will appear on […]

Targeted e-mail marketing firm Digital Impact Inc. said it has signed 10 new clients, including eToys and Peet’s Coffee + Tea. The company said it has managed and delivered more than 3,900 e-mail marketing campaigns since the launch of its Merchant Mail service in March 1998. Other recent clients include Delias.com, Elemental Software and Garden.com. […]

Mountain View, CA-based reward and affinity marketer Prio Inc., (formerly SaveSmart) and Knight Ridder New Media formed a partnership that will extend the Prio commerce system to the Knight Ridder Real Cities Web sites. The partnership will bring promotions to consumers through the Real Cities network while offering merchants an affinity program that turns site […]

St. Petersburg, FL-based Catalina Marketing Corp. said that Tribune Co. has made an unspecified investment in and alliance with its online subsidiary, coupon distributor SuperMarkets Online Inc. Tribune is the media company with holdings in TV and radio broadcasting, newspaper publishing, and interactive ventures. “We look for Internet companies that push the traditional media envelope,” […]

Office Depot Inc. signed a one-year advertising and promotion agreement with America Online that will make OfficeDepot.com available to more than 3.5 million small and home-based businesspeople who are AOL and CompuServe members. OfficeDepot.com will run interactive banner advertising on AOL, AOL.com and CompuServe. Financial arrangements were not disclosed. “The Internet is a critical tool […]

Utah-based 1-800 CONTACTS Inc., a direct marketer of contact lenses, selected the San Francisco office of Saatchi & Saatchi as its first agency-of-record to handle national advertising. The company’s integrated national consumer ad campaign is scheduled to debut in the second half of this year, with annual billings estimated at $18 million to $20 million, […]

LA Group Inc., operator of the Ronco and Seen on TV Web sites, expanded its relationship for the Ronco site by entering into a revenue-sharing agreement for infomercials with Entertainment Boulevard. Entertainment Boulevard, operator of entertainment sites including music video site Vidnet, Screen Clips and Pro Sports Net, is creating Netfomercial, featuring online streaming video […]