Beth Cox

Dallas-based jobs.com, formerly Resumail Network, has hired Rizzuti Beckman & Lyman as its advertising agency of record to launch a $10 to 15 million advertising campaign promoting the new jobs.com Web site. Rizzuti, founded in 1992, worked with Resumail on a project basis during 1998, producing radio commercials and outdoor billboards. The 1999 jobs.com campaign […]

Windsor, CT-based direct mailer ADVO Inc. has partnered with The Polk Co. to deliver ads to consumers promoting Web sites. The new arrangement lets companies on the Internet target their ads to ADVO’s ATZs (ADVO Targeting Zones), niche consumer clusters of about 3,500 households each, based on the number of consumers in each cluster that […]

Palo Alto, CA-based online brokerage E*TRADE Group Inc. launched a new, integrated brand advertising campaign featuring the tagline, “It’s Time for E*TRADE, the number one place to invest online.” Developed by Goodby, Silverstein & Partners, the TV portion of the campaign is part of an integrated marketing program designed to appeal to the changing profile […]

New York City-based affiliate marketing company LinkShare Corp. named cable veteran Jerome (Jerry) H. Kern as the company’s chief executive officer, effective immediately. Kern, a LinkShare board member, is the former vice chairman of Telecommunications Inc. (TCI) and the architect of AT&T’s acquisition of TCI. Kern brings to LinkShare more than 20 years of deal-making […]

Riviera Beach, FL-based Internet auction house eCom eCom.com Inc. signed with Webnet-Marketing Inc., an independent media placement agency. Webnet will promote and advertise the ECEC Trading Club, the company’s new Internet auction site. Billings were not disclosed. To promote the grand opening of the auction site and a $10,000 grand prize drawing, Webnet has already […]

The New York Times Electronic Media Co launched its first trade advertising campaign for the Times’s Web site, detailing how the site’s advertising model delivers highly targeted one-to-one online advertising. “The demographic information provided to us by over seven million registered users, coupled with state-of-the-art software to manage this data, allows us to offer advertisers […]

Pasadena, CA-based Free-PC Inc. said that initial advertisers will include Citibank, eBay, Amazon.com, New Line Cinema, ISN/FirstAuction, eToys, Cyberian Outpost, eNews, Beyond.com, PCFlowers and CarsDirect, among others. The ad-backed company is giving away 10,000 personal computers with free Internet access and e-mail. Advertisers and marketing partners will reach Free-PC users through one or more desktop […]

Andover, MA-based ClickZ Network, a resource for online marketers, launched the ClickZ Challenge Web advertising competition designed to help The Doug Flutie, Jr. Foundation for Autism. The competition features four Internet advertising agencies–BBDO, K2 Design, Lot21 and Beyond Interactive–to determine which agency can produce the best results for a non-profit ad campaign. The goal of […]

Reston, VA-based CyberCash Inc. kicked off a new $2.5 million TV and print ad campaign produced by Atlanta-based Donino, White & Partners (DWP) for its InstaBuy service. InstaBuy allows consumers to fill out an order form just once and then shop with one click on enabled Web sites. The campaign launches on cable networks including […]

Dallas, TX-based YourComments.com launched a customer service Web site that allows consumers to enter comments, complaints or compliments about a company or its products and services. The comments are posted on the site for public viewing. Companies are then ranked based upon the comments, complaints and compliments that they receive. Companies are automatically e-mailed with […]

Los Angeles-based Modacad Inc., an e-commerce solutions provider for the fashion industry, said it has completed a privately placed investment of common stock and warrants valued at $8.5 million. The lead investor was Castle Creek Technology Partners LLC. Other investors included Marshall Capital Management Inc., an affiliate of Credit Suisse First Boston. Concurrently, Modacad announced […]

Santa Clara, CA-based mySimon Inc. signed a distribution agreement with Ameritech’s yellowpages.net, an online directory search and shopping resource. The deal gives Ameritech’s customers a way to quickly shop for products and compare prices from more than 1,000 merchants on the Web using mySimon’s comparison shopping “bot.” Financial arrangements were not disclosed. The bot will […]