Beth Cox

New York City-based community site operation theglobe.com signed on as the exclusive Internet sponsor of the Fourth Annual Red Bull Xtreme Snowboarding Competition in the Swiss Alps through March 21. As the exclusive Internet sponsor, theglobe.com and its creative logo will be prominently placed alongside the famous Swoosh from Nike ACG, in front of the […]

Gateway Learning Corp. of San Francisco, which markets the Hooked-on-Phonics reading program, signed a multi-year, multi-million dollar ad agreement with America Online. The company will provide educational information and tools for AOL members who are parents to use with children ages 2 to 12. Advertising will appear in several AOL Channels, including the Women’s, News […]

New York City-based Web measurement firm Media Metrix named Jim D’Arcangelo as senior vice president, marketing and business development. In this new position, D’Arcangelo will be responsible for product marketing across Media Metrix’ audience measurement, technology measurement and e- commerce product lines. He will also lead the company in the development of new business initiatives. […]

A new interactive agency called Atomic Fusion Inc. officially opened its doors in Atlanta to provide strategic brand development services. Partners include Travis Granville, formerly the technology manager for Melia Design Group; Shawn Keith, former marketing communications manager for MCI WorldCom; and Bob Klingler, former senior creative team leader for THINK New Ideas. “The partners […]

Sunnyvale, CA-based General Magic Inc. has begun advertising its Portico virtual assistant service in a Web banner campaign. The campaign began on the CNET Web site, and will expand shortly to the America Online and HotWired sites. Spending was not disclosed. The Portico service, General Magic’s flagship product, lets subscribers access voice mail, e-mail, calendar […]

Redmond, WA-based drugstore.com inc., a new online retailer of health, beauty and wellness products, signed a sponsorship agreement with Excite Inc. that promotes drugstore.com on select Excite portions of Netscape’s Netcenter. drugstore.com markets 15,000 brand-name personal healthcare products, including an assortment of pharmaceutical and personal healthcare products, including vitamins and cosmetics. Financial arrangements of the […]

San Carlos, CA-based ImaginOn named New York-based Holland Advertising as agency of record to create an integrated print and broadcast consumer campaign for the company’s WebZinger 6.0 Search and Multimedia Retrieval Engine. ImaginOn President and Chief Executive Officer David Schwartz said the advertising campaign is expected to break early this summer and continue through the […]

The National Auction Co. LLC in Baltimore launched a television advertising campaign designed to reach new and larger audiences for SOLD!, the company’s catalog and online auction program. “This new television ad campaign informs the consumer that shopping with SOLD! is simple, rewarding and fun,” said Ira Green, president and CEO of National Auction. “To […]

Skokie, IL-based Internet grocer Peapod Inc. launched Consumer Directions, an online research service designed to provide consumer goods companies with information about the potentially large Internet grocery “consumer direct” channel. Initial subscribers include Colgate-Palmolive Co., Kraft Foods Inc., Nestle U.S.A. Inc. and Ralston Purina Co. Consumer Directions is structured as a two-year learning cooperative. During […]

BuySafe.com, an operator of private-label Internet stores, this week signed a deal to open new stores on the @Home Network service. The stores will be anchor tenants on @Home’s shopping channel for flowers, gifts, and music, and will be featured through contextual links in @Home’s editorial content. The stores also will be promoted in @Home’s […]

MSN sales and marketing, Microsoft Corp.’s online advertising sales and support group for the MSN network, launched a new initiative to strengthen customer service for Web advertisers. Customer care is a component of a larger MSN sales and marketing effort to provide quality service to online advertisers. Last week, Microsoft said it plans to quadruple […]

Internet book retailer Amazon.com is threatening to leave advertising agency Foote, Cone and Belding, a unit of True North Communications, if it does not improve its performance on the account, according to published reports. Tom Robbins, spokesman for FCB in San Francisco, told Reuters the agency received a letter from the Seattle-based Internet company giving […]