Beth Cox

Cable ISP @Home Network said the final results of its Rich Media ad study confirm that broadband advertising significantly increases brand recall, provides more effective branding, engages viewers longer and offers lower cost-per-branding impression (CPB). The study was a five-month broadband advertising research project co-developed by Redwood City, CA-based @Home and Intel Corp. and administered […]

Web site rep firm BURST! Media LLC said that Interep, a full service radio sales and advertising company, made an equity investment in BURST! and entered an alliance with the company. Financial specifics were not disclosed. “We believe there is a natural compatibility between radio stations and Web sites: both provide highly specialized content which […]

Opt-in e-mail marketing company NetCreations Inc. introduced TrackBot, a real-time e-mail response-tracking system that measures the results of its PostMaster Direct Response marketing campaigns. TrackBot offers e-mail marketers a way to track response to their mailings from the click-through all the way through to the sale, allowing them to gauge the success of their campaigns […]

Mountain View, CA-based Intuit’s personal finance site, Quicken.com, launched the Quicken.com Tax Relief Sweepstakes online advertising campaign. The interactive banner ads will run through April 15. Quicken.com will offer a $10,000 prize to consumers via this advertising effort. Consumers can enter the sweepstakes through a series of six interactive banners that ask interesting tax-related questions, […]

New York City-based ABCNews.com is launching “Newsmakers,” its first major advertising campaign, featuring the tag line, “Ready when you are.” The campaign highlights newsmakers from around the world and focuses on ABCNews.com’s at-work user base that values the immediacy of online news. Solutions Marketing, a division of Grey Advertising based in Stamford, CT, designed the […]

Hollywood Entertainment Corp., dba Hollywood Video, the nation’s second largest video store chain, established Internet Hollywood Inc., a new subsidiary that will be responsible for operating and expanding the company’s online businesses, including Reel.com. The company also named Jeffrey D. Jordan as president of Internet Hollywood and David G. Martin as Jordan’s replacement as executive […]

Web measurement firm NetRatings said that its BannerTrack services shows that Bonzi Software had the top-rated banner ad for the week of Feb. 14. The list: Bonzi Software: Speed Up Internet Connection CatalogLink: Free Catalogs! (click here) CatalogLink: Attention Catalog Addicts: Danger, Beware, (don’t click here) Lowestfare: Just Cheap Airfares! Save 20% on a Major […]

Doug Wintz has been appointed vice president of advertising sales for PrizePoint Entertainment Corp., a newly established company that creates entertainment programming for the mass-market audience online. Wintz will oversee development of the company’s strategic advertising program in support of its Web site. Wintz reports to Chris Hassett, president and chief executive officer of PrizePoint […]

There’s a new kid on the ad sales block in Europe, ad pepper media, which began operations in January with offices in Germany serving the German, Austrian and Swiss market and one in Denmark serving the Scandinavian market. The company said it plans to expand into the United Kingdom, Spain and France. “ad pepper media’s […]

San Francisco-based online direct marketing and loyalty rewards company Intellipost Corp. has changed its name to MyPoints.com Inc. “Aligning our corporate and consumer brands will leverage our brand-building dollars,” said MyPoints.com Chairman and CEO Steve Markowitz. “It will also help us to underscore the fact that we are offering advertisers the Internet’s first fully integrated […]

San Francisco-based SF Interactive and Straight UP!, a pioneer in online marketing measurement solutions, have established a marketing partnership. SF Interactive now uses Straight UP! to track its own Web site. The service will also be offered to SF Interactive clients to track the return on investment for their online advertising, interactive direct response campaigns, […]

Seattle-based Media Passage, a newspaper advertising transaction processor, teamed up with Chicago-based SRDS to launch a new, Internet-based planning, placement and payment service for the magazine industry. The new service will enable print media planners to plan and place multi-title magazine buys for almost 10,000 consumer and trade magazine titles. The service integrates Media Passage’s […]