Beth Cox

Financial Intranet Inc. launched an advertising program on Netscape and Standard & Poor’s ComStock. The company also upgraded its Web site, adding FNTN Connections–a chat room and message board area. Spending on the ad campaign was not disclosed. “Financial Intranet is launching its advertising program with Internet and financial brands such as Netscape Communications Corp. […]

Pay-for-position business directory 411now.com entered a co-branding venture with Infoseek’s Express product, a meta-search tool. 411now.com said it will be included as the only business directory Web site to search for national Web sites of a business nature. Financial arrangements were not disclosed. Internet Marketing Solutions, the parent company of 411now.com, said it will use […]

Commerce One Inc., a provider of electronic procurement solutions, and The SABRE Group, formed a strategic alliance to create an enterprise solution that will enable organizations to further streamline the purchasing process. By integrating Commerce One’s Commerce Chain Solution with SABRE Business Travel Solutions companies will be able to automate and streamline the purchases of […]

Internet start-up PrivaSeek named Larry Lozon, one of the company’s founders and a recognized interactive advertising and marketing technology expert, as its CEO. Lozon, a former senior vice president and director of General Motors’ Cyberworks, will hold primary responsibility for the company’s day-to-day business operations. PrivaSeek said it aims to empower both consumers and businesses […]

New York City-based togglethis is launching its latest toggled show, “Hurt Herman: The Freak Who Feels No Pain,” sponsored by New York-based Bigfoot and Flooz.com, and the Sci Fi Channel. The show, a six-part series that will launch in March, will be available on the togglethis Web site and on the togglethis channel on Lycos. […]

24/7 Media Europe, the new European Internet ad sales company formed by 24/7 Media Inc. and InterAd Holdings Ltd, announced four new subsidiaries for the Nordic region. The companies will trade as 24/7 Media Norge, 24/7 Media Sverige, 24/7 Media Danmark and 24/7 Media Suomi. Operations in Oslo and Stockholm have been established, with Copenhagen […]

Online ad network Flycast Communications Corp. filed for an initial public offering of stock that could raise as much as $40 million for the Web advertising company. The San Francisco-based company combines unsold advertising space, mostly on small- to medium-sized Web sites, and uses its AdExchange software to match available space with marketers’ needs. The […]

Hearst New Media and Technology has chosen Accrue Software’s Accrue Insight in a group licensing agreement to provide detailed reporting and analysis of Hearst New Media’s Web business initiatives. Also, Accrue said it will integrate ABC Interactive technology for audited verification of Web traffic. Hearst will use Accrue Insight as its standard for e-business analysis […]

Interactive agency Beyond Interactive has teamed up with Why Not Creations to develop a new “beyond the banner” branding opportunity for its clients–online greeting cards. Why Not Creations creates and distributes “e- greeting cards” consisting of animation, sound and a personalized message, and can include an interactive element that allows recipients to click, prompting further […]

For the first time, Internet advertising revenue has exceeded $1 billion within the same calendar year, totaling $1.3 billion through the nine months ended September 1998, according to a report from the Internet Ad Bureau. Third quarter 1998 Internet advertising revenues climbed to $491 million, an increase of 116 percent over the same quarter for […]

Nike Inc. has decided to dip a sneaker toe into the Internet sales waters, and plans to begin direct-to-consumer selling on its Nike.com site. The Web site, previously a marketing communications effort, is shifting to a marketing information and sales destination in response to the growing number of consumers seeking greater access to Nike products, […]

Online ad network Flycast Communications Corp. hopes to raise as much as $40 million in an initial public offering. The San Francisco-based company combines unsold advertising space, mostly on small- to medium-sized Web sites, and uses its AdExchange software to match available space with marketers’ needs. The company has agreements with SBC Communications Inc., the […]