Christopher Saunders

Clothing manufacturer Levi Strauss & Co. unveiled its new integrated campaign for its Levi's SilverTab brand this week, combining offline ads with an

While the U.S. watches NBC Television's coverage of the 2000 Olympic Games in Sydney, Australia, NBCOlympics.com is banking that Web surfers visit the

Webcasting technology company Activate this week took the wraps off of deals with offline radio technology company RCS and CMGI ad network, server and

Following a quarter of increased revenues -- but still weighty costs -- CMGI ad network and technology company Engage said it plans to cut about 175

In a move that adds another direct marketing product to its list of capabilities, online direct/viral marketer Indimi, a majority-owned company of Sony

TMP Worldwide career site Monster.com announced that it has again purchased ad space during the Super Bowl. Monster.com's ad buy in Super Bowl XXXV, which

Internet streaming talk content site eYada.com rolled out a new ad campaign this week geared to attract users to its streaming talk content site. The

Direct e-mail marketing company Bigfoot Interactive this week said it will offer services in Japan through a joint venture. Through terms of the four-way

Online rewards site FreeRide.com is promoting a new tool that, according to the company, ensures a consumer visit of at least 45 seconds to a client's Web

Yahoo! leaps into the arms of Barnes & Noble.com, after its former bookselling partner, Amazon.com, aligned itself with America Online. Under the terms of

Broadband news service The FeedRoom awarded a $10 million ad campaign to Stein Rogan + Partners, the companies said Monday. "The FeedRoom has

Sesamestreet.com Monday said it has signed a licensing deal with Internet marketer 3Buddies.com to create a co-branded site with other 3Buddies partners