InternetNews Staff

Advertising for books and CDs, the most active category for consumer products on the Web, is experiencing explosive growth, according to the latest NetRatings report. For the month of May, there were 294.8 million banner ad impressions in this category. For the week of June 14-20 alone, there were 100.6 million, NetRatings said. For the […]

Toronto communications company MDC has agreed to acquire a 75% stake in interactive agency CyberSight, dually headquartered in Los Angeles and Portland, OR. Founded in 1994, CyberSight has thus far serviced Canadian clients such as Molson Breweries through its Portland office. The new CyberSight Canada office will be headed by former Mackerel Interactive Media CEO […]

Denver-based Rocky Mountain Internet Inc. (RMI) acquired Application Methods Inc., a software development and consulting firm specializing in custom database-driven solutions, in a $5 million deal. Application Methods, founded in 1986, provides high-level development and consulting services to companies like Netscape Communications NetObjects Inc., SmithKline Beecham and Ernst & Young. The company recently developed what […]

Global consumer goods giant Unilever signed separate three- year Internet advertising agreements with Microsoft and America Online under which it will create interactive marketing programs for its major consumer brands. Spending was not disclosed. The deals are further evidence of traditional consumer products companies moving into Internet advertising. Unilver said the marketing initiative will be […]

Andromedia Inc. in San Francisco said that ARIA–the company’s real-time Web site activity analysis solution–can now be configured to adhere to ABC Interactive’s industry-developed standards for independent verification of traffic. The company said that Web site activity analysis is becoming increasingly important as is the need for external audits, with more consumer-product advertising going online […]

Barnes & Noble is looking for a new agency for its $35 million account, the bulk of which is slated for its online book-selling business at barnesandnoble.com, according to an Advertising Age report. The agency search comes a little more than a month after Weiss, Whitten, Stagliano in New York launched a multimedia campaign. A […]

You could call it the case of the dueling ad networks. First DoubleClick issued a statement saying it has the third largest audience reach on the Internet. Then LinkExchange fired back, saying it just ain’t so. In the middle is Web usage measurement firm Media Metrix, which later put out a statement intended to clarify […]

San Francisco-based INTERSHOP Communications Inc., a provider of electronic commerce software, signed hosting, licensing and reseller agreements with four Internet service providers and telecommunication companies. The new clients are Bell Emergis, Bell Canada’s electronic commerce development arm, Boca Raton, FL-based Hiway Technologies Inc., Sunnyvale, CA- based Frontier GlobalCenter and Portland, OR-based GST Internet. Spending was […]

Denver-based cable company MediaOne launched a $4 million national advertising campaign to support its broadband Internet access service, MediaOne Express. The high-speed Internet access service enables customers to connect to the Internet at speeds up to 50 times faster than conventional telephone lines. MediaOne and Time Warner recently merged their high-speed online services, which will […]

Tripod, a Lycos company, the Major League Baseball Players Association (MLBPA) and THINK New Ideas Inc. jointly announced an agreement that will make Bigleaguers.com, the MLBPA’s official Web site, an integral part of Tripod’s Sports Zone community. As part of the agreement, community site Tripod said it will facilitate the building and management of online […]

Online community theglobe.com in New York said it plans to launch an aggressive anti-spamming campaign, including an online conference, to educate consumers about their rights in fighting mass-mailing of unsolicited commercial e-mail. The campaign begins with a live chat session at 7 p.m. on Wednesday, July 1 where members of theglobe.com will have the opportunity […]

Centraal Corp. in Palo Alto, CA, creator of the RealNames System, said it is raising the price of its annual RealNames subscriptions from $40 to $100. The company has received more than 6,000 subscriptions to date, in a period of only six weeks. The price hike takes effect on July 1. Centraal said it thinks […]