InternetNews Staff

Shares of Boca Raton, FL-based Audio Book Club Inc. surged last week as the world’s largest seller of books on tape said it increased its membership to 340,000 through Internet advertising. The company’s shares rose $3.37, or 54%, to $9.625. The company had issued a press release that said it’s signing up more than 4,500 […]

Denver-based Rocky Mountain Internet Inc. (RMI) acquired Application Methods Inc., a software development and consulting firm specializing in custom database-driven solutions, in a $5 million deal. Application Methods, founded in 1986, provides high-level development and consulting services to companies like Netscape Communications NetObjects Inc., SmithKline Beecham and Ernst & Young. The company recently developed what […]

Advertising for books and CDs, the most active category for consumer products on the Web, is experiencing explosive growth, according to the latest NetRatings report. For the month of May, there were 294.8 million banner ad impressions in this category. For the week of June 14-20 alone, there were 100.6 million, NetRatings said. For the […]

Barnes & Noble is looking for a new agency for its $35 million account, the bulk of which is slated for its online book-selling business at barnesandnoble.com, according to an Advertising Age report. The agency search comes a little more than a month after Weiss, Whitten, Stagliano in New York launched a multimedia campaign. A […]

Global consumer goods giant Unilever signed separate three- year Internet advertising agreements with Microsoft and America Online under which it will create interactive marketing programs for its major consumer brands. Spending was not disclosed. The deals are further evidence of traditional consumer products companies moving into Internet advertising. Unilver said the marketing initiative will be […]

Andromedia Inc. in San Francisco said that ARIA–the company’s real-time Web site activity analysis solution–can now be configured to adhere to ABC Interactive’s industry-developed standards for independent verification of traffic. The company said that Web site activity analysis is becoming increasingly important as is the need for external audits, with more consumer-product advertising going online […]

You could call it the case of the dueling ad networks. First DoubleClick issued a statement saying it has the third largest audience reach on the Internet. Then LinkExchange fired back, saying it just ain’t so. In the middle is Web usage measurement firm Media Metrix, which later put out a statement intended to clarify […]

San Francisco-based INTERSHOP Communications Inc., a provider of electronic commerce software, signed hosting, licensing and reseller agreements with four Internet service providers and telecommunication companies. The new clients are Bell Emergis, Bell Canada’s electronic commerce development arm, Boca Raton, FL-based Hiway Technologies Inc., Sunnyvale, CA- based Frontier GlobalCenter and Portland, OR-based GST Internet. Spending was […]

Santa Barbara, CA-based pay-per-click ad company ValueClick launched what it calls the ValueClick Referral Program. The new program is designed to satisfy the increasing demand from advertisers for cost per click, and to add value for existing ValueClick member sites, the company said. ValueClick referral is targeted to ISPs, Web hosting companies, and current ValueClick […]

Centraal Corp. in Palo Alto, CA, creator of the RealNames System, said it is raising the price of its annual RealNames subscriptions from $40 to $100. The company has received more than 6,000 subscriptions to date, in a period of only six weeks. The price hike takes effect on July 1. Centraal said it thinks […]

Tripod, a Lycos company, the Major League Baseball Players Association (MLBPA) and THINK New Ideas Inc. jointly announced an agreement that will make Bigleaguers.com, the MLBPA’s official Web site, an integral part of Tripod’s Sports Zone community. As part of the agreement, community site Tripod said it will facilitate the building and management of online […]

der Publishing Co. in Norfolk, VA said it has completed a 12-week cooperative advertising agreement with General Motors designed to aid GM dealers in marketing the GM Certified Used Vehicle brand. GM Certified Used Vehicles are available at select General Motors Dealerships across the country. Consumers can locate a participating dealer by visiting www.gmcertified.com. The […]