InternetNews Staff

der Publishing Co. in Norfolk, VA said it has completed a 12-week cooperative advertising agreement with General Motors designed to aid GM dealers in marketing the GM Certified Used Vehicle brand. GM Certified Used Vehicles are available at select General Motors Dealerships across the country. Consumers can locate a participating dealer by visiting www.gmcertified.com. The […]

Santa Barbara, CA-based pay-per-click ad company ValueClick launched what it calls the ValueClick Referral Program. The new program is designed to satisfy the increasing demand from advertisers for cost per click, and to add value for existing ValueClick member sites, the company said. ValueClick referral is targeted to ISPs, Web hosting companies, and current ValueClick […]

Netscape Communications Corp. in Mountain View, CA will begin a $10 million online advertising campaign next month to promote its expanded portal Web site that targets consumers. The redesigned Netscenter 2.0 Web site features new content channels focused on arts, leisure and other areas as well as free electronic mail and a member directory. The […]

Automotive Information Center (AIC) in Westborough, MA said that Volvo has signed on as the pioneer advertiser in its AutoSite content integration program. Volvo will receive featured status throughout the site with integrated links to specific areas to the Volvo Web page. Spending was not disclosed. According to Jeff Silverstien, interactive media supervisor at Messner […]

@Home Network’s stock rose sharply today on news that the Internet via cable provider signed ten distribution agreements during the second quarter with cable operators in the U.S. and abroad. The company said the agreements could extend its reach to 10 million subscribers by year’s end. @Home was up 5 11/16 to 53 in mid-afternoon […]

Internet service provider EarthLink Network Inc. today became the latest in a line of Internet companies to announce plans to split its stock. The Pasadena, CA-based ISP said its board of directors has authorized a two-for-one stock split with a record date of July 15, 1998, and distribution of additional shares set to take place […]

Global consumer goods giant Unilever today announced it signed separate three-year Internet advertising agreements with Microsoft Corp. and America Online Corp. under which it will create interactive marketing programs for its major brands. Financial terms of both agreements were not disclosed. The move is significant in the Internet advertising space in that it sees a […]

Accrue Software Inc. in Sunnyvale, CA said that Washingtonpost.com and the San Jose Mercury News’ Online Edition, Mercury Center, have selected Accrue Insight for site monitoring and analysis. Multiple departments within Washingtonpost.com, including management, engineering, advertising, marketing and editorial, will use reports generated by Accrue Insight to evaluate traffic and activity. Visitor profile’s include detailed […]

Microsoft’s ad-backed e-mail service Hotmail, which now claims 18 million users, announced its support for the Smith Bill, which provides for an outright ban on unsolicited commercial e-mail by adding to an already established federal “anti-junk fax” law. The Smith bill (H.R. 1748), sponsored by Rep. Chris Smith of New Jersey, gives consumers a “private […]

New York City agency Kokopelli New Media launched the redesigned Web site for ADVO Inc., which claims to be the nation’s largest direct-mail marketing service. The site includes a Flash animation illustrating ADVO’s consumer-targeting process and a new navigational structure to guide users through the site’s extensive content. The depth of content made this project […]

The Internet Advertising Bureau (IAB) said that it has begun a broad-based industry effort to develop voluntary guideline standards for audience measurement of the Internet. A September target date has been set for completing and publishing a final document, “IAB Online Audience Measurement Guidelines.” “Inconsistency in the reporting of Internet audience measurement continues to be […]

WavePhore Inc. in Phoenix began a $2 million print and online advertising campaign to promote its new WaveTop consumer broadcasting service. The WaveTop campaign, including a sweepstakes giveaway of a new Volkswagen Beetle, broke in The Wall Street Journal, San Jose Mercury News and on numerous consumer-oriented Web sites on June 25 to coincide with […]