InternetNews Staff

Microsoft Corp. is starting a national print and online advertising campaign this week to coincide with the retail launch of its Windows 98 operating system. Developed by Wieden and Kennedy in Portland, OR, and Anderson & Lembke in San Francisco, the ads, which continue through September, will center on the key benefits of the product […]

Industry forecaster Robert Coen, a senior vice president at McCann-Erickson USA, is again raising his estimate of ad spending for 1998 because of continued signs of economic growth that have been more robust than anticipated. “We’re in a good, strong upward movement,” Coen was quoted by The New York Times as saying at a presentation […]

A new study released by the Association of National Advertisers found that nearly half (47%) of respondents said they are currently selling some products or services from their Web sites, up 26% from last year. The findings were based on responses from 124 ANA member companies, according to an Advertising Age report. Average annual advertising […]

OgilvyInteractive in New York completed a pro bono site for the Harley-Davidson Cafe Big Ride for a (diabetes) Cure. The sitelet, which resides on the American Diabetes Web site, promotes the Harley-Davidson Cafe Big Ride for a Cure, which Ridemaster John Ratzenberger (Cliff on the Cheers TV show) will lead from New York City, ending […]

Internet solutions provider Epoch Internet today announced it received an additional $25 million of equity financing to support its business expansion and product development plans. Epoch said the capital will enable it to keep growing under its existing business plan and increase its nationwide network coverage from 180 Points of Presence (POPs) to more than […]

The economy spawned by the explosive growth in use of the Internet by businesses and consumers in the U.S. will generate $124 billion this year and more than half a trillion dollars in 2002, according to a new report released by International Data Corp. (IDC). The study, “Architects of the Internet Economy: Redesigning the Rules […]

Still basking in the glow of a court victory this week that lifted an injunction against the software giant, Microsoft Corp. today released its controversial Windows 98 upgrade in the U.S. and 40 other countries. While the hype surrounding the release of Windows 95 centered on the complete overhaul of Windows, this time around the […]

American General Ventures Inc in Colorado Springs signed an advertising agreement to market its computer products through Microsoft’s Hotmail, which now claims to be the world’s largest Internet e-mail provider. Hotmail, a provider of free, ad- backed e-mail, says it has 12 million active accounts. Spending by American General was not disclosed. American General Ventures […]

San Francisco-based banner network LinkExchange, furthering its strategy to furnish Web site owners “with everything they need to succeed online,” said it has acquired Submit It! Inc. LinkExchange said it now counts one million Web site owners as users of its services, and will integrate the Submit It! properties into its suite of services. Financial […]

WhoWhere? Inc., a provider of free Web- based communication and collaboration applications, formed a partnership with Zip2 Corp., a provider of ad-backed city guides to media companies. Mountain View, CA-based WhoWhere’s free Web-based e-mail and directories will be offered by Zip2 to its network of more than 160 media companies. Financial terms of the deal […]

The Cannes Advertising Festival, awarding its first “Cyber Lions” honors for Internet ads, gave the Grand Prix award to a Web site for photographer Frank Herholdt produced by the Hub Communications Co. in London. The international jury praised the site for its inventive user interface, according to Reuters. Ten of the festival’s first 16 interactive […]

Barnes & Noble Inc. reportedly said it is searching for an agency to handle the creative part of its account. The account has been handled for less than a year by Weiss, Whitten, Stagliano in New York, which recently launched a new campaign for barnesandnoble.com, the online bookstore. Billings were estimated at $35 million, according […]