InternetNews Staff

StarMedia Network and Netscape said they plan a free, ad-backed Internet guide service for Latin America. The service, called Netscape Guide by StarMedia, is slated for launch in both Spanish and Portuguese by early August. The Guide will provide viewers with a selection of Web sites of interest to Latin American users, organized in eight […]

Chicago-based CoolSavings said it received a U.S. patent for its online coupon distribution service. Specifically, the patented system protects the anonymity of consumers, while permitting advertisers to target them with coupon offers based on various household characteristics and shopping habits, the company said. The system also allows advertisers to limit the number of coupons distributed […]

IC Systems in Santa Ana, CA said it has developed a full screen, broadcast-style ad technology that will debut soon with messages from an unnamed national fast- food chain. The new app is called the IC (for Internet Commercial) Systems method and requires no plugins. “The narrow banner ads and the click-through methodology common to […]

DoubleClick Inc. in New York and AdKnowledge in Palo Alto, CA said they formed a strategic partnership to increase the efficiency and effectiveness of Web advertising by creating standard industry platforms. The goal of the partnership “is to facilitate the process of advertising on the Internet, thereby accelerating the acceptance and growth of Web advertising,” […]

EarthLink Network Inc. announced today it signed marketing agreements with six companies for its Premiere Partnership advertising and merchandising program. Financial terms were not disclosed. The Pasadena, CA-based Internet service provider said American Greetings, CoolSavings, Netopia, Sprint, SurfWatch, and Wired Digital have joined the Premiere Partnership ranks. The program features marketing initiatives that include company […]

Tut Systems, Inc., a developer of high-speed data connectivity products, today announced it received $15 million in investment from Microsoft Corp., Itochu International Inc., and AT&T Ventures. Tut Systems said the investment follows a marketing agreement the company signed earlier with lead investor Microsoft for the development of its HomeRun product. Designed for multiple-PC residences […]

Campbell, CA-based Talk City said it is launching a new advertising campaign that draws attention “to the powerful market momentum and category leadership” Talk City has experienced since launching its home page program two months ago. Entitled the “Good Numbers” campaign, the ads focus on the quantitative milestones Talk City is passing in creating the […]

The Information Technology Services Marketing Association (ITSMA) will host a two-day development event for services marketing professionals on the role of marketing communications in building and strengthening customer relationships. The event will take place on July 21-22 at the Boston Marriott Newton, Newton, MA. “Approximately 32% of the services marketing budget is spent on marketing […]

In a move to make its ad serving software more widely accessible to the market, Engage Technologies announced a permanent 50% reduction in software prices for the Accipiter AdManager product. The new pricing model, effective immediately, applies to all levels of the software, and to both perpetual and quarterly subscription licenses. Engage also announced beta […]

America Online’s Digital City Inc. and Junglee Corp. launched the Digital City Employment Classifieds, a job listing database (free to consumers) that will help match job-seekers and employers, and offer employers a place to post their own help wanted ads. Available on America Online at Keyword: “local employment” and on the Web at digitalcity.com, Digital […]

Excite Inc. said it has signed agreements for $21 million in advertising revenues in connection with its two-year partnership with Netscape. The new agreements show high advertiser demand for keyword, directory, channel and sponsorship opportunities, Excite said. Specifics were not disclosed. The recently announced Netscape-Excite deal allows Excite to sell and program search, directory and […]

Bell Atlantic today became the latest in a line of telcos to unveil plans for deployment of high-speed Asymmetric Digital Subscriber Line (ADSL) services. Bell Atlantic, whose markets stretch from Maine to Virginia, said it will introduce ADSL service to the Northeast corridor starting in September. Deployment for the company’s ADSL-powered “InfoSpeed” Internet access service […]