InternetNews Staff

Bozell Worldwide rolled out WebSpot, a new way for advertisers to extend their brand messages online combining sight, sound and motion. WebSpots add an element of interactivity to a client’s marketing mix and offer a new way to deliver brand advertising messages to online audiences, the company said. The first two WebSpots were created for […]

CNET Inc. and e-mail provider iName today entered into a three-year strategic alliance to co-develop a free e-mail service. The service, which will be powered by iName and co-branded with CNET’s Snap!, is slated to launch in mid-June as a new offering on the Web portal. Snap! also offers news, chat, weather forecasts, and yellow […]

GoTo.com in Pasadena, CA, a search engine that operation that allows Web sites to purchase placement within search results using a real-time bidding process, completed its first round of financing, totaling in excess of $6 million. Primary investors include Draper Fisher Jurvetson and idealab! Capital Partners. “These investment partnerships provide GoTo with the resources needed […]

Marketers who feel tempted to rely solely on Web-based promotion should re- think their position, according to new research from communications firm USA Chicago Inc. The study shows that, regardless of company size, the frequency of Web site visits–and subsequently, sales and profits–is directly related to the amount of traditional advertising and sales promotion aimed […]

The ClickZ Network and Rick E. Bruner, an Internet analyst and strategic Web marketing consultant, launched Executive Summary, a free weekly e-mail and Web-based newsletter for Web marketing professionals. ClickZ is a family of Web online advertising and e-commerce trade publications. The advertising-supported newsletter focuses on Internet advertising and electronic commerce issues. It regularly features […]

NetGravity Inc. in San Mateo, CA, filed a registration statement with the Securities and Exchange Commission for an initial public offering of 3 million shares of common stock. The offering is being made through an underwriting group managed by BancAmerica Robertson Stephens, NationsBanc Montgomery Securities LLC and First Albany Corp. In addition, the company and […]

CONE Interactive in New York City named Debbie Katz, formerly at Modem Media, as senior media planner. Katz will be re-joining Stuart Bogaty, a former Modem Media colleague and now director of CONE Interactive’s online marketing group. She will be responsible for planning and implementing online and offline media strategies for CONE clients such as […]

The Tritium Network, an ad-backed, free Internet Service Provider, named a veteran Chicago advertising executive as its vice president of advertising sales. Maurice J. Moore will direct advertising efforts for Tritium, a Cincinnati- based ISP that is serving customers in eight cities. Within the next 30 days service will be available in 15 additional major […]

BellSouth announced today that beginning in August it will roll out Asymmetrical Digital Subscriber Line (ADSL) Internet access service to the first of 30 Southeastern markets for $49.95 a month. The service is slated to launch in New Orleans, followed by Atlanta, Birmingham, AL, Jacksonville, FL, Raleigh and Charlotte, NC, and Ft. Lauderdale, FL providing […]

MCI Corp. has changed the rules for customers of its unlimited access Internet services, and will now restrict flat-rate users to 150 hours of online time per month. MCI said today the new changes will also affect the online service the company provides with Yahoo! Online. The move follows a similar strategic shift made by […]

America Online Inc. and Excite Inc. announced an agreement today to provide AOL Japan and AOL Canada with local versions of AOL’s NetFind search engine and directory which is powered by Excite. Under the agreement, the companies said they will share advertising revenues generated by the integrated services. For AOL Japan, launced in 1997, Excite […]

Music and video retailer K-TEL International Inc. signed an Internet marketing and services agreement with @Home Network, a provider of high-speed Internet services via the cable infrastructure, to expand K-TEL’s entry into the online marketplace. This agreement engages @Media, the content development and interactive advertising division of @Home, to create what it called the first-ever […]