InternetNews Staff

ORB Digital Direct delivered ORBit 3.0 (ORB Interactive Transaction System), the latest version of its software that combines Internet advertising and e-commerce. The product is an end-to-end system that produces complete online transaction advertising campaigns, including creative, media planning, central ad serving, transaction processing, tracking and optimization, according to Andrew S. Pakula, president and CEO. […]

TMP Worldwide Inc. in New York City, operator of a variety of classified ad Web sites, posted revenues of $72.99 million for the quarter ended March 31, compared to $45.98 million for the first quarter of 1997. The company, which also operates recruitment and yellow page advertising agencies, also announced the acquisition of two European […]

GTE Corp. yesterday filed a private antitrust lawsuit in federal court in an effort to block the $38 billion

The Mills Corp. in Arlington, VA signed a marketing and promotional partnership with America Online making AOL the exclusive Internet partner for Mills’ properties, including seven super-regional retail and entertainment-oriented shopping malls. Under this arrangement, AOL will provide sponsorship and promotion of mall events and distribute AOL materials at various Mills’ mall locations. Also, Mills […]

Los Angeles-based REALTOR.COM said it joined forces with Waltham, MA-based Lycos Inc. in an exclusive multi-year agreement to promote the home buying service. REALTOR.COM will appear on the Lycos Real Estate Web Guide, bringing instant access to homes for sale, real estate news and other helpful information, the companies said. Financial details were not disclosed. […]

WorldGate Communications and SeaChange International Inc. said they have partnered to allow television advertisers to link their locally targeted commercials directly to related Web sites using WorldGate’s Channel HyperLinking technology. Channel HyperLinking is WorldGate’s ability to link broadcast or cable television programming and advertising with related Web sites using cable television’s broadband infrastructure. The two […]

Avenue A Media in Seattle said it launched a comprehensive Internet media solution that focuses all Internet buying, trafficking, and analysis activities on advertisers’ ROI. The company said its proprietary technology solution includes three applications: SCOPE Media Planning Engine, Axis Ad Serving System and an advertiser-focused Data Warehouse. Avenue A said it integrated these applications […]

MTV Europe said it has signed up to join the DoubleClick UK Network. The MTV online experience is designed to engage and involve MTV’s 16-to-34 year-old demographic via exclusive music-related content, interactive games and the use of ‘intelligent recommendations’ that push content most relevant to the site visitors, the company said. Jonathan Patrick, general sales […]

Digital Equipment Corp. signed a deal with centraal corp. to provide the latter’s Real Name System search capabilities on its AltaVista search service. The Real Name System is a way to locate Web sites using a technology that allows consumers to navigate using real words and phrases instead of URLs. For users, Real Name addresses […]

Cambridge, MA-based Student Net Publishing’s Student.Com, a Web site with original daily college life content, signed an alliance with Rent.Net, an Internet housing rental guide. Through the partnership, a co-branded area on Student.Com will be developed where students can search for apartments, moving equipment, and storage facilities both in the United States and internationally. Financial […]

Yoyodyne said it entered a relationship with the BellSouth.net Internet service to produce the “Do You Know Your Neighbor?” Sweepstakes. The customized online marketing program has been developed by Yoyodyne to increase traffic to BellSouth.net’s Web site, and generate customer interest in BellSouth.net’s online services, the companies said. The online sweepstakes is running in conjunction […]

At Networld + Interop in Las Vegas this week, two dominant Internet trends have surfaced: On the one hand there’s the familiar spiel that demand for bandwidth is surging at incredible rates, and on the other a new crop of security products that better integrate public-key infrastructure (PKI) systems to let businesses set up more […]