InternetNews Staff

In what marked a busy start to the week for the online bookseller, Amazon.com posted stronger than expected earnings yesterday, announced the acquisition of three Internet companies, and unveiled plans for a two-for-one split of its common shares. The company reported first quarter 1998 revenues of $87.4 million, and a net loss of $9.26 million. […]

Streaming media company RealNetworks and Avenue A Media, an Internet media management company, are teaming up to promote the advantages of rich media advertising to Internet advertisers. RealNetworks said it will promote Avenue A Media’s Internet media management services to its customers and advertising agency affiliates and will train Avenue A Media’s sales and media […]

Nicholson NY won two Gold Pencil awards from The One Club for Art & Copy, the organization known for encouraging excellence in advertising through the annual One Show Awards. Quantum Leap in Chicago was awarded the Gold Pencil in the Banner Link category for a breaking news banner developed for MSNBC. Quantum Leap developed this […]

Carlsbad, CA-based NTN Communications Inc., an Interactive TV company, said it has retained ad sales company Beverage Industry Marketing Services (BIMS) for ad representation. The company said it wants to capitalize on the revenue potential of the nearly 100 million impressions made each month through the NTN Network, the company’s hospitality division. Billings were not […]

Narrowline in San Francisco said its Media Research Group activated a 15,000-person Internet User Panel to conduct monthly branding, creative and Web site analysis studies. The research group is an information services division that provides third-party media research to buyers and site publishers in conjunction with Narrowline’s comprehensive audience profile surveys. Narrowline’s Media Research Group […]

Advertising agency Campbell Mithun Esty in Minneapolis, a majority-owned unit of Interpublic Group of Cos., said it agreed to acquire digital media shop Digital Cafe for an undisclosed sum. The deal more than doubles digital capabilities at the marketing communications company, according to Reuters. “This acquisition gives us the creative talent and state-of-the-art technology to […]

AdKnowledge in Palo Alto, CA, a provider of Internet marketing solutions, said that new statistics show the average gross Web ad rate for March 1998 was $36.63, a decrease of 6% during the past 12 months and 2% during the first quarter of 1998. Technology sites showed an increase in ad rates, rising more than […]

According to a new study conducted by International Data Corp (IDC), the U.S. Web-based training market is expected to generate more than $6 billion by the year 2002. IDC’s research found that Web-based training in the U.S. produced $197 million in revenue in 1997. The $6 billion figure by 2002 represents a compound annual growth […]

Lucent Technologies, in a move the company said is aimed at filling a key space in its data networking offerings, today announced it will acquire ATM provider Yurie Systems, Inc. for approximately $1 billion in cash. Expected to be finalized by June 30 of this year, the agreement calls for Lucent to begin a cash […]

Microsoft chief operating officer Robert Herbold emphasized his company’s belief in Internet advertising as the basis for Microsoft’s bet on interactive media in a keynote speech at the Hambrecht and Quist Technology Conference Monday morning. “We’re in the early stages of a medium we think will become the next mass medium,” Herbold said. Microsoft has […]

SmartServ Online Inc., a provider of customized online information services via multiple electronic devices, announced the formal start of its marketing alliance with Data Transmission Network Corp. of Omaha, NB. DTN licensed SmartServ’s Internet-based products and will begin an advertising campaign to promote SmartServ’s financial services information products to its finance and investor customers, including […]

Audio Book Club Inc. in Boca Raton, FL signed an exclusive advertising agreement with ad-backed e-mail operation Juno Online Services. Audio Book Club will be the exclusive audiobook seller advertised on the Juno service. Financial arrangements were not disclosed. “Today’s agreement, combined with yesterday’s announcement of the significant growth in our online business continues to […]