InternetNews Staff

Web ad revenues generated an estimated $219.4 million in the first quarter of 1998, up 161.2% from $84 million in the first quarter last year, according to an industry newsletter. Growth was driven by advertisers that developed formalized marketing campaigns, then executing those campaigns in the first quarter, rather than creating more random banner campaigns, […]

Cosmo Software said it plans an initiative to enable the streaming of interactive 3D animation in the VRML (Virtual Reality Modeling Language) format, synchronized with audio, via RealNetworks’ RealSystem G2 architecture. A technical proof-of-concept was demonstrated at the RealNetworks Conference in California, showcasing the streaming of a fully interactive 3D ad banner over a consumer […]

Los Angeles-based K-tel International Inc said its new K-tel Express online music store, set to launch May 1, entered an ad pact with TV Media, a large international buyer of direct response television advertising. TV Media will promote the music service by prominently displaying a promotional tag or byline in TV Media Group’s direct response […]

Bell Canada entered into an agreement today with Netscape Communications to integrate Netscape’s technology into the Bell Emergis Unified Multimedia Messaging program. Bell Emergis, a new division of Bell Canada, aims to develop a steady stream of product and service innovations ideally suited to meet the needs of customers and companies that provide telecommunications and […]

Egghead.com said it entered into marketing agreements with theglobe.com and Infobeat.com, integrating sales of Egghead.com’s computer products through each of the partners’ Web sites. Earlier this year, Egghead.com announced marketing partnerships with GeoCities, CNET, Yahoo!, and USA.Net. Financial terms were not disclosed. Based in New York, TheGlobe.com is an online community with over 1.3 million […]

Online market research firm Millward Brown Interactive in San Francisco launched a new, panel-based research service called Voyager. The company said Voyager uses a set of research tools enabling marketers to evaluate online communications opportunities, develop online media plans, and evaluate the effectiveness of their online marketing programs. Voyager’s research tools are based on survey […]

24/7 Media Inc. added two senior level executives to the company’s management team. C. Andrew Johns, who has 15 years of investment banking and corporate advisory services experience, was named chief financial officer. And a long-time external adviser with New York-based law firm Proskauer Rose LLP., Mark Moran, was named general counsel. Johns served as […]

ONE24, an startup company based in Sunnyvale, CA launched JEngine 1.0, a real-time Internet network engine that allows a browsed page to maintain an open line with the host computer and provides a continuous stream of information without requiring reconnection. Data such as stock tickers, hot news, event alerts, advertising banners, and video can be […]

A new, joint study by I/PRO (Internet Profiles Corp.) and Media Metrix, The PC Meter Company, shows that the average Web site grew 130% in 1997 and now receives 250,000 visits per day. The companies said they teamed up for a joint initiative to deliver a comprehensive review of Web usage, combining their two different […]

Neural Applications Corp. in Coralville, IA, a developer of intelligent decision software, unveiled OptiMatch, an intelligent real-time Web targeting tool. OptiMatch assists existing ad server platforms by using Neural’s intelligent technology to improve ad placements, the company said. Based on neural network technology, OptiMatch considers factors such as time of day, page performance, and user […]

IMGIS Inc. in Cupertino, CA, the provider of AdForce, a centralized Internet advertising management solution, formed a marketing agreement with advertising sales firm Eisenberg Communications Group Inc. (ECG). The agreement covers IMGIS’ AdForce solution, which manages every aspect of Internet ad serving, including media planning, execution, auditing, reporting, and accounting. AdForce helps advertisers target potential […]

JobDirect.com in Stamford, CT, an Internet recruitment database that interactively matches entry-level job seekers with employers, said it plans a cross-marketing effort with Yahoo! Yahoo! Classifieds becomes a featured sponsor of JobDirect’s JobDrive 1998: a nationwide tour of colleges, universities and targeted special events. Financial details were not disclosed. The tour, which kicked off in […]