InternetNews Staff

DoubleClick launched DoubleClick Australia Pty Ltd, an Internet advertising program for Australian sites, advertisers, and agencies. The operation Down Under will sell advertising on behalf of a network of Australian-based Web sites designed to help Australian advertisers build one-to-one relationships with their customers, DoubleClick said. By matching advertiser’s criteria with the users’ profile, DoubleClick’s proprietary […]

Karakas VanSickle Ouellette Advertising & Public Relations (KVO) in Portland, OR, said it relaunched Anvil, the free online marketing magazine. Anvil’s mission is to provide new and unusual perspectives on the issues shaping today’s communications. The monthly magazine will explore news, issues, and trends relevant to online marketing, including advertising, public relations, and interactive media. […]

Avilar Technologies is now shipping its WebMentor training software which allows organizations to create, manage and deliver training courses via the Internet. “WebMentor creates an Internet-based training environment that enables training on any subject to anyone, anywhere, anytime. This product revolutionizes continuing education by eliminating the cost and inconvenience of instructor-based training or education,” said […]

InfoSpace Inc. and McLeodUSA Publishing Co. said they formed a strategic partnership to bring enhanced local advertising to yellow pages on the Internet. McLeodUSA produces and distributes nearly 15 million proprietary telephone directories for 166 markets in 21 states, reaching a distribution population of nearly 27 million. Financial terms of the deal were not disclosed. […]

CMG Information Services Inc. said that Japan’s Sumitomo Corp. agreed to make a $10 million equity investment in CMG. The companies said they will explore and develop joint Internet initiatives, leveraging CMG businesses in Japan’s fast-growing technology marketplace. Specifics of the investment were not disclosed. Andover, MA-based CMG operates and/or finances some of the Web’s […]

Daystar Media Group said it has begun operations based in Marlboro, MA. The new shop said it will provide CGI (computer graphics imaging), animation, multimedia and corporate communications, audio and Web page development for the high-tech, gaming, feature film, and advertising industries in New England. Daystar said its staff of artists, animators, project managers, and […]

Engage Technologies rolled out Engage.Knowledge, a suite of services and enabling technology that leverage the company’s behavioral database of Web visitors for use in real-time targeting applications and Web market research. Engage is a wholly owned subsidiary of Andover, MA-based CMG Information Services Inc. “Engage-Enabled” Web sites will have access to the Engage database of […]

IBM consolidated its agency roster for worldwide direct and interactive marketing to four shops from a field of 30. Combined billings are estimated at more than $100 million. “We expect this decision will ensure a greater integration and brand consistency across our advertising and direct marketing activities,” Abby Kohnstamm, vice president for corporate marketing at […]

Curiocity said it will create and host exclusive promotional material on its FreeZone online community for kids Web site for DreamWorks’ next two family movies: “Paulie” and “Small Soldiers.” The sites (freezone.com/Paulie) and (freezone.com/small-soldiers) will premiere in mid-March. FreeZone Web claims nearly 3 million page views a month. Financial terms of the arrangement were not […]

Persistence Software introduced a new application server technology called PowerTier, saying that it accelerates standard Web and client/server applications “by factors of 10 to over 100 times.” The technology is already in use at bankers JP Morgan where it runs a new $1 trillion Swaps/Derivatives application. “The first wave of Internet applications could get by […]

Promosis Inc. a Marblehead, MA-based promotion-marketing firm, developed an online travel promotion for the latest release of Planet Direct’s personal Web service. The interactive sweepstakes and instant-win game, entitled “Around the Planet in 80 Days,” was conceived, designed, and programmed by Promosis and integrated into Andover, MA-based Planet Direct’s Web service. Billings were not disclosed. […]

Rockville, MD-based Simutronics Corp., a multiplayer online games operation, said it partnered with Renaissance Entertainment Corp. (REC), an organizer of real-world Renaissance fairs in the United States. Simutronics said its role-playing games will be featured on REC’s Web site and in all its advertising for the upcoming fair season. Financial terms of the arrangement were […]