InternetNews Staff

Budweiser is trying out a Web site sponsorship in England of World Cup soccer coverage. The idea for the World Cup site was pitched to Budweiser by BMP Interaction, a division of agency DDB UK (London), Media Daily said. The result was a joint venture between Budweiser and Sky Sport Channel, in which each party […]

Puzzle Systems Corp. introduced SatServ, a software package that turns a Windows 95 workstation equipped with a DirecPC satellite dish into an Internet access server for LANs. “SatServ provides a very high bandwidth LAN connection to the Internet for e-mail and web access yet does so at an affordable price. When used in conjunction with […]

Internet community operation GeoCities rolled out a product sampling and couponing program designed to acquaint consumers with its advertisers. The new GeoCities House-Warming program will connect advertisers with new homesteaders through one-time “house-warming” offers of virtual coupons, gift certificates, product samples, discounted software, and free software downloads. Initial sponsors include CompuServe, Fuji, Kayser-Roth, and The […]

Kate Everett-Thorp, former ad exec at CNET, and four co-workers established a new agency in San Francisco called Lot21. The agency will focus on return-on-investment advertising. “We’re going to have a pure focus on online advertising and the integration of the medium beyond the banner,” Everett-Thorp, who is president and CEO of Lot21, and former […]

Austin, TX-based The Southern California Marketing Media Communications Report (MMC) launched a new Web site designed to complement its magazine. The bimonthly trade publication provides an insider’s look into Southern California’s marketing, advertising and public relations profession. In addition to offering an electronic version of the magazine’s top stories, the Web site now features a […]

Web ad spending sagged in the first few weeks of 1998, down 28.4% to an estimated $23.7 million in January from $33.1 million in December, according to an industry newsletter. But the Olympics may change all this. First quarter 1998 figures could be revived by the promotions surrounding the Winter Olympic Games, according to Simba […]

net.Genesis Corp., a provider of Web site analysis solutions for sophisticated sites, said that its net.Analysis Pro now supports ABC Interactive’s standards for independent verification of traffic. “We are pleased that the leading providers of Web site analysis solutions are conforming to industry standards to provide their customers with the tools to manage their growing […]

Austin, TX-based IntelliQuest Information Group Inc. said fourth quarter revenues were $9 million, compared with revenues of $9.1 million for the same period in 1996. Revenues for the twelve months ended December 31, 1997 were $36.5 million, a 29% increase over revenues of $28.4 million for the prior year. Excluding the effect of $1.5 million […]

Internet Image announced the beta version of TargetLink, an advanced software and data distribution package that manages the guaranteed delivery of vital information over the Internet. Dr. Andrew Lee, president, founder and CTO of Internet Image, said: “TargetLink is a robust distribution system for corporate and enterprise use. Conventional software distribution and management systems tend […]

The French Internet advertising market is expected to double or triple this year as more and more people go online and more companies use the Net as a medium to reach their audience, according to experts at the MILIA multimedia fair in Cannes. “In France, the ad spending on banners on the Net was 4.5 […]

A group of Web advertising and interactive industry veterans in San Francisco plans to launch Adauction.com, described as a “value- priced online ad auction channel for media buyers to purchase discounted ad inventory and reach targeted audiences.” San Francisco-based Adauction.com also will provide Internet publishers a complementary sales channel offering real-time, opportunistic buys at the […]

Newspaper Web sites are growing fast, but the pace of change in the online world is accelerating even faster, D. Colin Phillips, publisher of the Editor & Publisher Co., said at the Interactive Newspapers ’98 Conference in Seattle. “The scope of the competitive landscape is even broader than any of us realized. El Nino has […]