InternetNews Staff

Web advertising network LinkExchange established partnerships with more than 100 leading Internet companies, including Best Internet Communications, Mindspring, SimpleNet, WebChat and the Internet Mall. Partnering companies refer Web site owners to join LinkExchange, a cooperative advertising network. LinkExchange claims 200,000 Web sites that display millions of ads for one another and reach more than 30% […]

Grybauskas Beatrice in New York City said that it has won the advertising account of 24/7 Media Inc., the newly formed Internet advertising service, also in New York. The agency will create print and direct response advertising as well as online banner ads through its new media subsidiary, Blue Dingo Digital. Billings were not disclosed. […]

How much of a threat is this? CYBERsitter, an Internet filter from Solid Oak Software Inc., is offering customers the ability to block Web site advertising with a new plug-in filter. “One of the most frequent requests from CYBERsitter users over the past two and a half years has been to add the capability to […]

Planning something controversial on your Web site? Better let your advertisers know in advance. A new survey says that a substantial majority of national advertisers want to be notified in advance of any potentially controversial print or broadcast content. Presumably, the same would apply to Web advertising. While 94% want to be tipped off to […]

Intel Corp. unexpectedly added a second shop to its agency roster to handle North American advertising, with billings estimated at more than $100 million. The happy agency is Messner Vetere Berger McNamee Schmetterer Euro RSCG in New York, known for creative campaigns for marketers like MCI Communications Corp. Messner Vetere will share the Intel North […]

Atlanta-based Cox Interactive Media (CIM) signed an agreement with DoubleClick Inc. to implement the latter’s DART (Dynamic Advertising Reporting and Targeting) service technology for targeting and reporting online advertising. “DART gives CIM additional resources to boost our advertisers’ targeting and tracking capabilities,” said Debbie Craig, vice president of sales at CIM. “Brand advertisers as well […]

RealNetworks announced a new suite of tools for creating streaming media on the Internet. It includes the RealPresenter Plug-in for use with Microsoft PowerPoint 97, a new version (5.1) of RealPublisher, and a RealPublisher Plug-in for use with Adobe Premiere. “These tools enable anyone to create and publish compelling streaming media in minutes,” said Phil […]

Sequoia Software in conjunction with Microsoft will introduce an Extensible Mark-up Language (XML) transaction server for health care. Being introduced at the Health Information Management Systems Society (HIMSS) conference in Orlando on February 25, it will be the first use of XML in a major application for the health care industry. Anil Sethi, Sequoia’s chief […]

Seattle-based Money Talks, a personal investment site, said it joined the DoubleClick advertising network. DoubleClick will be responsible for all aspects of advertising sales and reporting for Money Talks, a PR Newswire e-zine that features original daily commentary from eight seasoned financial journalists, including ex-New York Times writers Robert Metz, Isadore Barmash, and John Tompkins. […]

Bethesda, MD-based Snyder Communications Inc. and iVillage inked a joint-marketing agreement to expand the reach of Snyder’s Your Kids marketing programs to the Internet via Parent Soup. Launch is scheduled for April 1998. Snyder Communications will use its sampling and WallBoard programs, which target millions of dual income households with young children in private institutional […]

TMP Worldwide in New York City James J. Treacy as chief operating officer of the yellow page advertising agency and classified ad Web site operations. According to Andrew J. McKelvey, chairman and CEO of TMP Worldwide, said Treacy will, among other things, assist the senior management of TMP’s operating divisions in realizing increased efficiencies from […]

CareerPath.com, the newspaper consortium that runs a career and job management network on the Internet, signed 11 new newspaper affiliates. Employment classifieds from the Albany Times Union, Asheville Citizen Times, The Dallas Morning News, El Paso Times, Marin Independent Journal, Lansing State Journal, Pensacola News Journal, Press & Sun Bulletin, Rockford Register Star, the St. […]