InternetNews Staff

How effective is the Web in branding products and services? That and other marketing/advertising issues will be addressed in the two-day Adweek Forum, part of Mecklermedia’s Fifth Annual Spring Internet World ’98, being held at the Los Angeles Convention Center March 9-13. The Adweek Forum program will be presented on Monday, March 9 and Tuesday, […]

Intervista Software, a provider of 3D platforms and applications, launched WorldView for Developers, an ActiveX control that enables developers to embed interactive 3D into their applications, including advertisements. Rather than building a graphics system from low-level libraries such as OpenGL or Direct 3D, developers can now concentrate on content defined with VRML, the SO standard […]

Fremont, CA-based Lifeview, Inc. launched the Fly Video Basic Kit, which includes a video capture card, color camera, microphone, software, and accessories, all for $99. The product is aimed at the video e-mail and conferencing market for both home office and corporate environments. “The increasing demand for Internet video has been the driving force behind […]

The price range of DoubleClick’s initial public offering, which was expected to price Thursday night for trade Friday, was increased to $16 – $17 per share from $12 – $14, said the deal’s lead underwriter Goldman Sachs. A spokeswoman for Goldman Sachs told Reuters the size of the Internet advertising network and technology provider’s offering […]

Continental Airlines has named Blue Marble Advanced Communications Group as its first interactive agency of record. A client of Blue Marble sister agency N.W. Ayer, Continental began a review process last spring, though it never heard presentations from other shops, John Fish, director of electronic product marketing at Houston-based Continental, told Adweek. OnRamp in New […]

A technology market researcher, citing a recent international survey of nearly 2,000 respondents that he says highlights fundamental weaknesses in the Internet, is questioning the wisdom of advertising on the Web. Jeffrey Peel, who recently joined Response Analysis Corp. in Princeton, NJ, cited user frustrations with Internet access and poor levels of usage within the […]

Online music retailer N2K Inc. named Kirshenbaum Bond & Partners as the first integrated communications agency of record for Music Boulevard, the company’s online retail music service. Billings were estimated at $5 million to $10 million, according to the New York Times. Iballs will continue handling N2K’s Internet ad placement.

Macromedia Inc. is launching an ad-backed entertainment Web site featuring online games, interactive comic strips, and animated shorts. The new site is called ShockRave. Initial advertisers include United Media’s Snoopy Shop, LifeSavers candy, Symantec, and the GetSmart Mortgage site. The ads appeared to be served by DoubleClick. Macromedia Chief Executive Robert Burgess told Reuters, however, […]

Top marketing executives will gather in March at “The Marketing Landscape of the Internet: The 1998 Conference” to share insights into how business is putting the Web to work. The executives–from organizations such as Barnes and Noble, FedEx, HotWired, Charles Schwab, Intel, Yahoo!, Microsoft, and Sabre Interactive–will examine case studies and best practices in interactive […]

Lycos Inc. said increased ad revenues helped push second quarter (ended Jan. 31) revenues to $12.6 million, representing an increase of 35% over the previous quarter and a 152% increase over the same period a year ago. The company reported net income of $301,000, representing $0.02 per share for the quarter, compared to net income […]

Mountain View, CA-based SaveSmart Inc., a provider of interactive personal promotions, said it raised approximately $14 million in a new financing round. Investors include Cendant Corp. (formerly CUC), DataCard Corp., Draper International, Intel Corp., Microsoft Corp., and SOFTBANK Technology Ventures. Since 1996, the company has raised over $23 million, including earlier investments from Hewlett Packard/Verifone, […]

A 14.8% increase in net revenues among trade computer magazines drove growth in the U.S. market for computer magazines, books, online/electronic-based publications and newsletters, journals and looseleafs in 1997, according to an industry report. “Computer Publishing Market Forecast 1998” is the latest research report from Simba Information Inc. The U.S. computer publishing market grew 12.1% […]