InternetNews Staff

Internet advertising network ADSmart unveiled a new Web advertising strategy that focuses on six key affinity groups and representative sites within those groups. With this new strategy, ADSmart said it will focus its attention on 45 sites providing a reach of 7.1 million unique viewers per month. Previously, the network consisted of 80 sites with […]

International Data Corp. and RelevantKnowledge Inc. launched a joint venture in which IDC will incorporate data from the latter’s Web measurement product to publish research studies analyzing and projecting Web usage trends on a quarterly basis. RelevantKnowledge follows a measurement model similar to television household ratings. The company’s panel, Panel2000, reflects the Web universe defined […]

Microsoft announced today the release of Microsoft Internet Explorer 4.0 for Sun Solaris 2.5 and newer versions of the Solaris UNIX platform. The latest version of Internet Explorer 4.0 provides UNIX users with a familiar interface that enables them to immediately deploy IE without the need to relearn simple tasks, Microsoft said. Microsoft IE 4.0 […]

Security Software Systems said its new Cyber Sentinel filtering software allows congressional lawmakers and educators to see eye-to-eye by empowering individual network administrators to choose which sites are blocked on their network. The solution, the vendor said in a statement, “specifically addresses principals’ and librarians’ demands to avoid censorship by Big Brother.” “Many of our […]

Ironlight Digital and Novo Media Group said they plan to merge by the end of March, creating a large, full service digital agency. The new company, to be called Novo/Ironlight, combines Novo Media’s leadership in utilizing technology to manage strategic business initiatives for brands with Ironlight Digital’s approach to integrated marketing, design, and network services, […]

The Ad Age Group’s Business Marketing magazine went online with its ranking of the 200 most effective business-to-business Web sites across all business categories. The NetB2B.com NetMarketing rankings also offer details of the top sites, including staff size, how the site is advertised and what business strategies are followed, as well as comments and evaluations […]

Internet development company Media Connection of New York (MCNY) formed a new division that will be selling online advertising space for Web sites. Initial clients are America’s Employers and Film Scouts, the company said. Details of staffing for the new unit were not disclosed. Developed and maintained by professional career consultants, job search site America’s […]

The stock in New York City-based DoubleClick Inc. jumped more than 80% Friday after the company kicked off its initial public offering. The stock, which was priced at $17, rose as high as $31.75 before ending up 57.35% at $26.75 on Nasdaq. Some 6.27 million shares changed hands during the day. DoubleClick sold 3.5 million […]

As part of its plan to expand its services internationally, San Francisco- based LinkExchange added language-based targeting to the capabilities of its advertising network. The move allows Web site owners and marketers to refine their advertising efforts by targeting them to language-specific sites and audiences. Member Web sites now can build stronger brand awareness around […]

AdKnowledge Inc., a provider of Internet marketing solutions, said its Online Advertising Report (OAR) for February shows that more than 58% of Web sites still favor proprietary in-house traffic measurement systems. The report from the Palo Alto, CA-based company also found that average CPM ad rates are remaining somewhat steady at $37.36 after dropping throughout […]

Seattle Lab is beta testing emurl, a server product designed to allow Web sites to offer HotMail-like e-mail access. Once emurl (a play on “email” + “URL”) is installed on a site, users can read their e-mail, send, reply to and forward messages, and store their e-mail on the server, all from a standard browser. […]

Media Metrix, The PC Meter Company in New York City, said it reports on nearly 6,000 Web sites in its January Trend Report. The number of sites that Media Metrix reports has steadily increased each month and is up by nearly 500 since December. Media Metrix also unveiled its top 25 World Wide Web site […]