InternetNews Staff

LinkShare Corp. in New York City, a provider of revenue-sharing software and host of an affiliates network on the Internet, introduced LinkProfile, a software program to integrate personalization technology with an affiliates marketing program. LinkProfile builds profiles by recording users’ online activity, including the types of sites visited, banners clicked, and products purchased. Using LinkProfile, […]

The Globe, an online community that claims more than 1.2 million members, introduced “key-value targeting,” an integrated database solution for advertisers. The site said advertisers can now target their desired demographic audience by theme or functionality, and even more specifically, by age and gender with The Globe’s re-designed site. The redesign caters to consumers with […]

IsoQuest Inc., a provider of knowledge management software for electronic publishing, delivered the newest product in its NetOwl Family of Intelligence Discovery tools, NetOwl for Classifieds. The Fairfax, VA-based company said NetOwl for Classifieds allows newspapers to publish their classified advertising on the Internet quickly and accurately. NetOwl automatically parses classified ads, expanding and interpreting […]

Innotech Multimedia Corp. is shipping NetResults-CD v.2.0, its Java search and index application for Web content on CD-ROM. NetResults-CD is the first true multiplatform, multibrowser search and index software for CD-ROM. The application can run on all platforms supported by a Java Virtual Machine and can be accessed by any version of a Java enabled […]

Genelco, a subsidiary of General American Life Insurance Company, announced it will launch WebHarbor, a suite of products to enable insurance and financial services companies to conduct electronic commerce on the Internet. The launch will take place at the Life Office Management Association Systems Forum, on March 8, in Atlanta. “With these products, companies can […]

Gay.com in San Francisco, which describes itself as the largest gay and lesbian online community, and Rivendell Marketing, a gay and lesbian media placement firm, said they have formed the first online gay advertising network. The gay.com network offers a suite of online advertising options designed to reach gay and lesbian consumers, the companies said. […]

New York City-based THINK New Ideas was named global marketing and communications company of record for Network Associates Inc., formerly McAfee Associates. The agreement extends THINK’s integrated marketing and communications solutions for Network Associates internationally, incorporating THINK’s ongoing TV, print, Internet, packaging, collateral and brand identity work for the company, products, and services. The company […]

ZULU-tek Inc. issued a statement Monday saying it has been “deluged with calls” regarding a rumor that DoubleClick Inc. is buying ZULU. ZULU said it intends to maintain its independence and continues to review its options to list shares on NASDAQ’s national market system or the American Stock Exchange and expects to retain a major […]

N2K’s Music Boulevard said it will broadcast a special ad during the 40th Annual Grammy Awards ceremony that will allow WebTV Plus customers to link from the Grammy broadcast on CBS Television to the Music Boulevard site on the Web for instant shopping. When the Music Boulevard 30-second spot airs during the Grammy broadcast on […]

Idealab!, an Internet business incubator, announced the launch of GoTo.com, a search directory that enables Web sites to purchase placement within search results using a real-time competitive bidding process. This new search directory removes the clutter and confusion of Internet searches by enabling consumers to find what they’re looking for faster, and Web sites to […]

Internet advertising network ADSmart unveiled a new Web advertising strategy that focuses on six key affinity groups and representative sites within those groups. With this new strategy, ADSmart said it will focus its attention on 45 sites providing a reach of 7.1 million unique viewers per month. Previously, the network consisted of 80 sites with […]

International Data Corp. and RelevantKnowledge Inc. launched a joint venture in which IDC will incorporate data from the latter’s Web measurement product to publish research studies analyzing and projecting Web usage trends on a quarterly basis. RelevantKnowledge follows a measurement model similar to television household ratings. The company’s panel, Panel2000, reflects the Web universe defined […]