InternetNews Staff

Rockville, MD-based Simutronics Corp., a multiplayer online games operation, said it partnered with Renaissance Entertainment Corp. (REC), an organizer of real-world Renaissance fairs in the United States. Simutronics said its role-playing games will be featured on REC’s Web site and in all its advertising for the upcoming fair season. Financial terms of the arrangement were […]

IntelliQuest Information Group Inc. reported its latest survey of the U.S. population’s use of the Internet and online services shows 62 million adults, or 30% of the U.S. population age 16 and older, were online as of the fourth quarter of 1997. This represents a 32% increase from the 46.8 million users reported in the […]

Solbright said it is partnering with Internet Profiles Corp. (I/PRO) to provide Web sites and advertising agencies with a standardized format to work together as they send and process campaign information. New York City-based Solbright is a provider of tools designed to automate the online advertising sales process. Its browser-based AdSuite enables Web sites to […]

Employment site CareerMosaic in New York said it will hold a series of online job fairs targeting major U.S. and international job markets on Yahoo! The job fairs, part of a multimillion dollar global advertising agreement announced in November 1997, are the first of their kind for online recruiting on Yahoo!, the company said. The […]

BroadVision and CyberSource said they have integrated CyberSource’s e-commerce services into BroadVision’s One-To-One Commerce application system. The partnership has already enabled EarthWeb to use the joint solution to sell software online through its Developer.com and Developer.direct services, the companies said. BroadVision will integrate CyberSource’s e-commerce services as part of the BroadVision One-To-One application system to […]

Dallas-based GTE’s SuperPages interactive service launched a redesigned site to make it easier for consumers to research, find, and purchase products and services from thousands of advertisers. The company said changes were based on feedback from consumers, advertisers, and business associates. New features include a more intuitive design that makes navigation easier, an increased focus […]

SQL Technology of Bradford, England announced the availability of Pricebook Partner, a new product that simplifies the creation, distribution, and analysis of price lists. Pricebook Partner has facilities for printing and e-mailing price lists, as well as automatically creating price list Web pages for access by the Internet. “As the importance of the Internet continues […]

The Internet Shopping Network signed six new online marketing partnerships for its First Auction and Computer Superstore sites. With strategic placement in shopping content areas, Internet Shopping Network said it will provide Talk City, StoreSearch, NetChannel, Virtual Emporium, Play4Prizes, and WorldNow visitors with easy access to its sites. Financial arrangements were not disclosed. First Auction […]

White and yellow pages directory service Switchboard said it signed sitewide, category-exclusive sponsorship deals with four Disney Internet sites, including ESPN Sportszone (sports), ABC News.com (news), ABC.com (entertainment), and Disney.com (kids). These sites will be promoted on all pages on the Switchboard site. Financial terms of the deal were not disclosed. “Our agreement with these […]

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Alice O’Rourke, senior vice president, strategic planning for Empire State Development, New York’s economic development arm, was named executive director of the New York New Media Association (NYNMA). O’Rourke was instrumental in ESD’s funding of the two benchmark surveys of New York’s new media industry, conducted in late 1995 and 1997 by NYNMA and Coopers […]

Online advertisers are hoping to turn the Winter Olympics into winter gold as they race to develop promotions and sponsorships. CBS SportsLine, which has the official rights to the Games through the CBS network, signed up as sponsors Anheuser- Busch, AT&T, Bugle Boy Industries, Ford Motor Co., IBM, Preview Travel, Shell Oil Co., Sony, Visa […]