Pamela Parker

In an effort to expand beyond the auction model and beyond remnant online and outdoor advertising avails, AdAuction.com, the first online media marketplace, plans to change its direction and re-brand itself as One Media Place. “One Media Place is the next-generation evolution of Adauction.com,” reads a line on the company’s new Web site. Published reports […]

Online ad firm DoubleClick Inc., a late entrant to the e-mail marketing space, sought to bolster its position in that space Monday by striking an alliance with e-mail newsletter network Topica Inc. The agreement calls for DoubleClick (DCLK) to provide Topica with e-mail list management and sales, through its DARTmail Prospect product. Topica is an […]

Online jobs sites Headhunter.net Inc. made CareerMosaic an offer, and on Monday the Omnicom Group subsidiary took the position in a $109 million merger that creates a more powerful player in the crowded Internet recruiting space. The deal calls for Headhunter.net (HHNT) to issue 7.5 million shares of stock ,which was valued at $14.5 at […]

In a deal that would create the largest online loyalty marketer, MyPoints.com Inc. on Monday acquired rival Cybergold stock exchange valued worth $157 million. MyPoints.com (MYPT) agreed to pay 0.4800 share of its stock for every share of Cybergold (CGLD), a transaction that values Cybergold’s stock at $7.20 a share, a premium over the company’s […]

Long under the microscope for its privacy practices, DoubleClick took another step toward reforming its image by extending its privacy awareness campaign to double the number of impressions previously planned. The company had originally announced plans to serve 50 million impressions, and now will increase that to 100 million. In its press release about the […]

Broadband Internet provider Cypress Communications Friday launched a print advertising campaign aimed at reaching small- and medium-sized businesses. The ads take a lighthearted and fun approach with the tagline, “Isn’t it time for a more intelligent workplace?” Print ads will appear in a combination of national business magazines, real estate industry trade publications and local […]

In an effort to extend the reach of its domain name registration services, register.com Friday inked a pact with Ask Jeeves, which lets users of the search engine register domains directly through the Ask Jeeves site. The deal also allows Ask Jeeves (ASKJ) users to sign up for other site-building services through promotional placements on […]

First it was apples and oranges, now it’s bananas; search engine Ask Jeeves on Thursday struck a deal with DOLE Fresh Fruit Co. (DOL) to stick its logo and questions on 100 million bananas. The deal, part of the company’s national branding campaign, is aimed at expanding Ask Jeeves’ (ASK) reach and increasing awareness about […]

Nielsen//NetRatings and Spectra, both divisions of Dutch information giant VNU, on Thursday agreed to merge their consumer data in an effort to help traditional marketers better find advertising opportunities on the Internet. The deal brings together Nielsen//NetRatings information about consumer Internet usage with Spectra’s highly-localized data about other consumer habits and media use. The agreement […]

Asian portal Chinadotcom on Thursday further solidified its ties to the United States, as its Web Connection subsidiary acquired a majority stake in US-based Dae Advertising and its subsidiary, Dae Interactive Marketing. Financial terms of the transaction weren’t disclosed. The idea, for Chinadotcom (CHINA), is to become the main means for US companies to reach […]

Ad technology and design shop Bannerlab.com on Wednesday tapped Akamai and CMGI‘s AdForce for the infrastructure to support its delivery of streaming media Web advertisements. Ad serving firm AdForce and caching company Akamai earlier this year teamed to offer speedier delivery of advertisements, and this deal with Bannerlab.com seems to validate that partnership. As advertising […]

Ad giant Omnicom Group has added another marketing firm to its portfolio of investments, with an agreement on Wednesday to take a piece of Eisnor Interactive, which has made its business doing offline promotions for online brands. Financial terms of the deal weren’t disclosed. The deal, besides providing Eisnor Interactive with money to grow, brings […]