Pamela Parker

After a year of development, cost-per-click player Advertising.com on Wednesday released its new ad serving system — Ad-OS — which can deliver ads across multiple platforms, including Web, e-mail, set-top boxes, and wireless platforms. “We believe that Ad-OS will help the online advertising industry evolve beyond merely targeting broad demographic groups, towards a more effective […]

@Home on Wednesday kicked off a new national campaign, designed by D4 Creative Group, in an effort to capture new customers for its high-speed cable Internet access. D4 used the opportunity to trot out its newest technology, which allows the agency to distribute creative — television and radio commercials, direct mail pieces, and outdoor and […]

Online advertising marketplace AdOutlet.com on Wednesday snapped up $25 million in new financing led by DLJ’s (DLJ)venture capital arm, The Sprout Group. The company says it’s using the dough to fuel ongoing operations, improve its technology, and staff up. Mergers and acquisitions may also be in the works, says AdOutlet.com chief executive officer Alan Masarek, […]

Online grocery and prepared food delivery firm Pink Dot this week picked BBDO West as advertising agency of record for an estimated $10 million account. BBDO West was selected after a competitive review process involving six agencies. The agency will work to increase awareness of Pink Dot’s services in Southern California, and continue marketing efforts […]

Internet marketing firm Beyond Interactive this week opened the doors on its first two international offices, in China and Mexico, as part of an expansion strategy that’s expected to eventually take the company to Europe, South America and Australia. The international moves have been helped along by Beyond Interactive’s acquisition by Grey Advertising, which has […]

In an effort to bring its customers competitive intelligence more quickly, AdRelevance on Tuesday launched an e-mail service that sends users information about competitors’ advertising campaigns. For Web publishers, the service lets them monitor advertising campaigns debuting on competitor’s sites, so they can approach the advertiser themselves. For advertisers and agencies, AdAlert allows them to […]

With all of the ads for equity deals giving agencies a taste for the venture capital business, it’s no surprise that Mezzina/Brown on Tuesday jumped in with both feet — starting an Internet incubator as part of its re-structuring, and re-naming itself Mezzina Brown & Partners. The new incubator division, called MB Consultancy and Capital, […]

Broadband Internet access isn’t just a service; it’s a lifestyle, according to the new advertising campaign launched Tuesday by NorthPoint Communications with the help of Grey Advertising (GREY). The campaign, aimed at increasing usership of NorthPoint’s DSL service, will consist of print, radio, outdoor, online and direct marketing executions, in addition to a redesigned NorthPoint […]

MeTV.com, a broadband streaming-movie start-up, on Monday selected Engage Technologies (ENGA) to sell its banner advertising, and partnered with the company to develop streaming rich media ads for the site. “Our database management capabilities enable us to tailor category specific ads to interested members who will be among the first generation of broadband ad consumers,” […]

In an example of Internet publishers using the medium to ease ad sales, MSN on Monday launched the MSN Media Center, an effort aimed at bringing in smaller advertisers and improving customer service for existing clients. MSN’s Web properties, which include MSN.com,

In a move to further monetize the traffic on its network of vertical content sites, About.com on Monday unveiled “Sprinks,” sponsored contextual links, which it’s selling to the highest bidder. As in GoTo.com‘s (GOTO) model, the advertiser who agrees to pay the most for the links gets the highest placement, and advertisers also suggest on […]

People’s attention is seldom as focused as when they’re battling an imaginary adversary in a digital game of chess or wandering through a virtual world seeking enemies to blow away, so it’s not surprising that Internet marketing companies are beginning to place ads in front of those feverishly attentive eyeballs. Why games? They’re a natural […]