Pamela Parker

Direct marketer FreeShop.com on Friday forged an agreement to distribute its top free offers via eUniverse‘s network of content, commerce, and community sites. The deal calls for eUniverse’s (EUNI) sites to carry the top five offers from FreeShop.com (FSHP), which will be tailored to fit the content and audience on the sites on which they […]

In a deal that’s likely a harbinger of things to come, database marketer infoUSA.com and Kivera made an agreement that marries white- and yellow-page directory information with wireless location services. Knowing where a wireless user is, and knowing what potential advertisers are located nearby, are some of the pieces of information necessary to unlock the […]

Worlds.com, a 3D site that offers real-time chat, on Thursday made its first big effort to capture the public’s attention, with an advertising campaign in New York, San Francisco, and Boston that features the tagline, “Beam Into the Internet.” The campaign, which was designed by Ignition Inc., consists of nine executions for print and outdoor, […]

Ad firm L90 inked an agreement on Thursday to use interactive e-mail company RadicalMail to audio-, video-and graphics-enable its L90Link product, a customer-acquisition vehicle that’s designed to be sent from a consumer to his friends and family. The deal with L90 (LNTY) is an example of how e-mail marketers are seeking to add enhanced eatures […]

EMAZING, an e-mail publisher owned by Sony Music, on Thursday began testing a promotion that will take it into grocery stores on its home turf in Louisville, Kentucky. The company is working with Kroger and Winn-Dixie stores that will bring EMAZING’s content — specifically a Recipe Tip of the Day — to the check-out stand, […]

Pay-for-placement search engine GoTo.com is taking a page from its own playbook, striking a deal to establish a presence on business-to-business marketplace Onvia.com, gaining access to its three million monthly visitors. The deal calls for Onvia.com to make GoTo.com (GOTO) a “featured seller” on the site’s request for quote service. GoTo.com ill then offer the […]

Loyalty player PassPoints this week cut the virtual ribbon on a “mall” of online shops, which all share a common loyalty program. The idea for PassPoints is to bring aboard smaller e-tailers with a simple turnkey solution, and keep consumers happy with a wide variety of places where they can earn points. “Small businesses can’t […]

In an atmosphere in which Internet marketing companies quiver with fear of being accused of anti-consumer privacy practices, another industry group has been formed to try to head off criticism and government regulation. The Personalization Consortium, founded by 26 marketing, technology, and consulting companies, aims to develop guidelines for applying personalization technology in a way […]

CMGI‘s (CMGI) Engage Technologies (ENGA) on Wednesday joined with Everypath, a wireless application service provider, in an alliance to develop ad serving solutions that can be viewed on a wide variety of wireless devices. Engage’s sister company, AdForce, recently unveiled the beta of a product called AdForce Anywhere, which allows for wireless ad serving. The […]

Cydoor Technologies, which makes technology to let software developers place ads in their products, on Wednesday teamed with download site TUCOWS Network, in an alliance that will likely speed the distribution and adoption of the Cydoor technology. The deal calls for the two companies to co-market a package of tools that would let software companies […]

Direct marketer MyPoints.com made consumers an offer on Tuesday — give us your personal information, and we’ll provide you with free ISP service and loyalty points. The service, MyPoints.com (MYPT) Connect!, experiments with a new model at a time when Internet advertising companies have come under fire for collecting information on consumers’ surfing habits without […]

Register.com Tuesday struck a deal with About.com to become the exclusive domain name registrar on the network of vertical sites. Financial terms of the agreement weren’t disclosed. The deal also calls for About.com (BOUT) to post promotional placements encouraging its users to register domain ames and use other services on register.com (RCOM). Through this agreement, […]