Pamela Parker

E-mail marketing firm MessageMedia on Tuesday said it’s establishing beachheads in the United Kingdom and in Australia, as part of a joint venture between the company and eVentures, the News Corp. and SOFTBANK-funded venture firm. eVentures UK will help establish the MessageMedia (MESG) operation in London, and eVentures Holdings Pty Ltd is handling the ydney […]

Ad firm 24/7 Media on Tuesday teamed with Bidland.com in a co-marketing deal, and took a $3 million equity stake in the online auction provider. The alliance calls for Bidland.com, which builds online auctions for Internet sites, and 24/7 Media (TFSM) to cross-sell one another’s services. Bidland.com will suggest that its lients use 24/7 Media […]

Business.com, the new eCompanies-incubated Internet service for businesses, has tapped four firms to help it launch and market itself on an ongoing basis. Deutsch LA is handling advertising duties. Golin/Harris International will do public relations. Organic and marketing agency UPSHOT are acting as strategic marketing partners. The goal, toward which all of the companies are […]

Ursus Telecom (UTCC) on Tuesday chose Beyond Interactive to handle all online marketing for theSTREAM.com, a site that sells its communications services, with initial spending for the global campaign estimated at $5 million. Beyond Interactive is managing all campaign strategy, including media planning and buying, campaign management, reporting, creative design, and third-party ad serving. The […]

In a move to consolidate its Internet holding, focus more attention on the burgeoning medium, and fuel growth, Cyrk, a 24-year-old traditional promotions and marketing company, on Monday formed an Internet-focused subsidiary and reorganized its management structure. The current co-chief executive officers of Cyrk (CYRK) , Allan Brown and Patrick Brady, will split up the […]

Promotions company OneClip.com on Monday kicked off a business-to-business ad campaign, developed with the help of its agency of record, Heitner Weiss. The campaign will launch in late April, in publications including The Industry Standard, Red Herring, and Brandweek. “We are excited by the unique concept that OneClip.com has presented to us,” said Michael Heitner […]

iFUSE, a new content site aimed at hip youngsters, on Monday launched a $10 million print branding campaign to build its image with its target audience. The campaign’s theme is “Fight the Monster,” which refers to various evils, including fear, stupidity, insecurity, mind numbing routine, rusty approaches and outmoded ways of thinking. Ads were created […]

At a time when the ad industry is increasingly embracing online marketplaces, start-up Media Market Makers on Tuesday will unveil plans for a new business-to-business site for the buying, selling, and planning of online advertising. The site is expected to launch in the second quarter, but the McCann-Erickson Worldgroup has already jumped in with its […]

Mimeo.com, a printing service that receives documents over the Net, on Monday kicked off a $20 million campaign that jokingly thanks Vice President Al Gore for inventing the Internet. The campaign, created by the Martin Agency, debuts today with a full-page center spread in the Wall Street Journal and USA Today. The ad pokes fun […]

While online exchanges spring up for everything from chemicals, to steel, to plastics, the business-to-business action in the advertising industry is intensifying, as established leaders expand their ambitions and new players introduce their own efforts to revolutionize media buying and selling. “The marketplace has gone wild in the last six months,” said Alan Masarek, chairman […]

Competitive pressures drove e-commerce and financial players to sharply increase online ad spending in 1999, but online and computer-related companies continued to lead the pack, according to a new report by Competitive Media Reporting‘s CMRinteractive. The report also showed that online ad spending climbed to 2.1 percent of the total advertising expenditures, jumping 85.9 percent […]

Wink Communications, a firm whose technology adds interactivity to television advertisements, scored a coup this week, rolling out its service over Time Warner Cable of New York City, the nation’s largest cable system. The deal will let some cable users in Manhattan interact with ads on TV using their remote controls. With Wink, advertisers can […]