Pamela Parker

In the encore to its previous branding campaign, diamonds and jewelry e-tailer Mondera.com on Thursday took the wraps off its second print effort, this time making an emotional appeal that highlights the uniqueness of its products. The $12 million campaign, created by Leo Burnett USA, features photographs by well-known photographer, Veronique Vial, and carries the […]

Unicast, DoubleClick, and Agency.com have joined forces for a British Airways campaign — the first to bring Unicast’s Superstitial format to the United Kingdom. Doubleclick (DCLK), extending its US agreement with Unicast into the UK, so that its network can handle the interactive, rich-media interstitial ads. Agency.com (ACOM) created the campaign for British Airways. The […]

In a deal that brings together two big players in the Internet ad business, Engage Technologies, a CMGI (CMGI) operating company, and AdAuction.com on Wednesday forged a wide-ranging alliance to expand the reach of each of their companies. The deal calls for Engage (ENGA) to manage Adauction.com’s portfolio of run-of-network and run-of-category inventory, expanding Engage’s […]

As part of its five-year, $100 million commitment to promote its properties, MTVi took the wraps off a campaign for sonicnet.com featuring big stars like Christina Aguilera, Sting, Yo-Yo Ma, and James Brown. The television ads, which use the tagline “me music, it’s mine,” highlight the personalization available on sonicnet.com, so fans of different genres […]

Dot-com companies seeking to stand out from the crowd are turning to ever more unusual placements — now that race cars, stadiums, pizza boxes, and the sides of trucks have been used — one of the latest being dry cleaning bags. Weather.com and citifi.com, Citibank’s online bank, on Wednesday inked a deal with LooK Worldwide […]

In an aim to keep a tight rein on its brand image in an age of easy digital duplication, Ford Motor Co. this week licensed Iterated Systems‘ MediaBin to handle its prodigious arsenal of Internet and print branding elements. “MediaBin enables Ford (F) to automate the production of brand images for much faster Web and […]

Interactive music site Soundbreak.com on Wednesday kicked off a $5 million national campaign to boost awareness of its recent launch among its target audience — Web savvy folks between 15 and 35 years old. The campaign, developed by Camp/Arbues, will include print, radio, outdoor, and direct mail elements. Radio spots will break first, airing in […]

In a deal that puts its logo on homeplate, in right field, and on rotating signs, online grocery player Webvan Group on Wednesday agreed to sponsor the San Francisco Giants‘ new stadium, Pacific Bell Park. Financial terms of the three-year deal weren’t disclosed. The flurry of stadium building in professional sports, combined with the big […]

Southern West Virginia might not be a hot e-mail advertising market, but string a few hundred little areas together — Central Louisiana, Logan and Champaign Counties in Ohio, and Peoria, Illinois — and perhaps you can develop a booming little ad-supported business. That’s the idea behind StreetMail, a start-up founded by Bo Peabody, the brains […]

Move.com, the relocation and moving portal of Cendant Corp. (CD), on Tuesday launched its first national campaign with the tagline “It’s a better move.” The campaign, created by Goldberg Moser O’Neill, will feature three television commercials, as well as print and radio advertisements. Spending wasn’t disclosed. Television spots debut this week in 16 markets where […]

The post-merger Earthlink, which increased its importance in the ISP space with its recent merger with rival MindSpring, on Tuesday renewed its relationship with 24/7 Media, tapping the firm to handle ad sales and marketing duties for all of its Web sites. The multi-year deal, financial details of which weren’t disclosed, calls for 24/7 Media […]

About.com, best known for its network of vertical content sites, added direct marketing to its lines of business this week, acquiring direct e-mail marketer Sombasa Media in an all-stock deal valued at $35 million. The deal calls for About.com (BOUT) to pay 400,000 shares of unregistered stock, which closed at 88 7/16 on Monday. The […]