Pamela Parker

Loyalty marketer MyPoints.com Tuesday took the wraps off a new rewards network, which allows smaller Web sites to use “points” to keep customers, but doesn’t saddle them with the costs of a custom system. Web sites that join the “Instant Loyalty” network — SkyDesk, MyFlowerShop.com, and Games2Learn are among the first to do so — […]

Online photo player Ofoto on Monday outlined plans for a national print advertising campaign, which will include sponsorship of the prestigious Alfred Eisenstaedt Awards for Magazine Photography. The “Smile” campaign, aimed at increasing brand recognition for the company and its service, features portraits of typical Ofoto customers taken by art and celebrity portrait photographer Timothy […]

Nokia, AdForce, SF Interactive, and fusionOne on Monday teamed to experiment with innovative ways of targeting advertising to users of fusionOne’s tools, which allow users of multiple devices, including mobile phones and PDAs, to synchronize information between them. Because the fusionOne technology lets users share information between platforms, the companies are developing ways to deliver […]

The momentum behind wireless ad serving picked up, as AdForce on Monday unveiled what it’s calling AdForce Anywhere, a technology that allows the serving of advertisements to including wireless devices. The new technology, which is currently in beta, is part of a movement by Internet advertising firms to ready their technology for emerging digital platforms. […]

24/7 Media picked up a bunch of new clients in one fell swoop Monday, by forging a strategic alliance with Internet incubator idealab! . The agreement calls for 24/7 Media to handle interactive marketing for all of the idealab! companies, which include eToys, CarsDirect.com, Cooking.com, eve.com, and WeddingChannel.com. The alliance grew from 24/7 Media’s relationship […]

mySEASONS.com, an online gardening content and e-commerce start-up, on Monday tapped ORB Digital to help it launch its brand as online agency of record. mySEASONS.com launched its Web site in January, but it is only beginning to start its marketing efforts as the hot Spring gardening season opens. The multi-million dollar campaign will position mySEASONS.com […]

sephora.com on Friday revealed its latest effort in the ongoing high-stakes battle of the online beauty sites, breaking out the big guns with appearances by models Kate Moss and Carmen Kass. The campaign, which will feature print, radio, in-store promotions, banner ads, and other Internet media, is breaking in the April 3 issue of People […]

FT.com, the Web presence of venerable British newspaper the Financial Times, on Friday kicked off a $35 million national campaign aimed at extending its reach and brand awareness in the United States. The television, newspaper, magazine, out-of-home and Internet ads will feature the tag line, “The world doesn’t turn on a dime.” BBDO New York […]

Ad giant DoubleClick is in talks with the state of Michigan in an effort to ward off a threatened lawsuit over the company’s privacy practices. The State of Michigan Attorney General‘s office on February 17 initiated legal proceedings against DoubleClick, alleging that the company illegally failed to disclose to Internet users that it was placing […]

Promotions.com (PRMO) and Entertainment Weekly on Friday joined forces to get the word out about the magazine’s “Ticket to the Stars” Internet promotion. The promotion encourages people to register for the chance to win prizes, including an all-expenses-paid trip to the Hollywood during Oscar time next year. To enter, people must visit Promotions.com’s Webstakes.com Web […]

CareerMosaic, a player in the cutthroat job board battle for mindshare, on Thursday increased its distribution with two deals that put its job listings on other sites. The company signed alliances with FindCareer.com, a career management site, and Perl Mongers, a site for Perl programmers. The deals call for each of the partners to develop […]

Priceline.com (PCLN) on Thursday kicked off a national advertising campaign in support of the expanded launch of its name-your-price mortgage service, featuring spokesman William Shatner singing its praises. The company is also pushing the new service with a promotion, which rewards users of the service with two free airline tickets to any destination in the […]