Pamela Parker

Interactive agency Lot21 on Thursday launched a new campaign that experiments with placements for mobile devices, creating ads for the AvantGo content portal. The campaign, for software e-tailer Intraware, will appear for two weeks on the AvantGo homepage, where users start before accessing content from publishers like the New York Times, Salon.com, CNET and Wired […]

I-Traffic, the interactive marketing division of Agency.com (ACOM), on Thursday said it had landed $5 million in new accounts in the last three months. The firm is developing campaigns to drive traffic to six new clients, including iMotors, a used car e-tailer, and GORP.com, an outdoor recreation portal. For iMotors, i-traffic is doing strategic planning […]

In a pairing of online and offline giants, Yahoo! and Pepsi-Cola Co. on Wednesday entered into a marketing alliance that puts Yahoo! on Pepsi bottles and creates promotional site PepsiStuff.com. Financial details of the alliance weren’t disclosed. The five-month joint promotion, which launches in August, involves consumers receiving points when they check under the caps […]

In its first survey of advertising for the online entertainment industry, MediaMetrix‘ (MMXI) AdRelevance on Tuesday released report in which casinos were, by far, the dominant advertisers in the ategory. According to the report, casinos accounted for 190 million impressions during the month of February. The next biggest category, television, only had 66 million impressions […]

24/7 Media (TFSM), Media 21, and 365 Corp. on Wednesday teamed to launch the first ad campaign aimed at driving traffic between WAP content sites that will run across different WAP networks. The campaign for UK soccer site Football365 was developed by Media 21 and 24/7 Europe. It will run for four weeks on WAP […]

Audiohighway.com, a portal for audio content, on Tuesday forged marketing deals with Yahoo! and RealNetworks, in a push to drive traffic to its site. The deals, financial details of which were not disclosed, call for audiohighway.com (AHWY) to get aggressive advertising placement on RealNetworks (RNWK) and Yahoo! (YHOO) , beginning this month and continuing through […]

Central Media Incorporated (CMI), a business-to-business firm serving the broadcast, advertising and production industries, on Tuesday tapped DDB Seattle as the agency of record for its Web-based radio spot delivery service, SpotTaxi.com. DDB Seattle will help CMI develop corporate branding and advertising strategies for SpotTaxi.com. It’ll also develop creative and perform media placement. “CMI’s vision […]

Latin music Web site Eritmo.com on Tuesday started a three-year multi-million dollar international advertising effort, featuring pop star Enrique Iglesias. The campaign, which will be developed in three languages, will consist of television, radio, print, and online advertising. Ads will appear in the US, Latin America and Europe, and will be targeted at Latin music […]

Adforum.com, a portal for the advertising industry, this week launched AdFolio, an online library of 3,800 creative executions. The ads are indexed by media, brand, product, industry category, agency, country, and production company. AdForum.com eventually intends to add 2,700 new executions to the site, bringing the total number to 6,500. “We are fulfilling our promise […]

In a deal aimed at boosting membership and ad opportunities on Advertising.com’s wireless advertising network, the ad company on Tuesday joined with the Magma Group to together target the desirable college market. The Magma Group, which has relationships with more than 6,000 student organizations, will tap those ties to round up new members for the […]

EntryPoint, the downloadable toolbar company that resulted from the idealab!-brokered marriage of eWallet and PointCast, on Monday kicked off the first phase of a $10 million national campaign in New York, San Francisco and San Diego. The campaign, developed by Phillips-Ramsey Advertising, aims to increase brand awareness and encourage consumers to download EntryPoint’s desktop toolbar. […]

Domain name registrar register.com (RCOM) on Monday launched a multi-million dollar print campaign aimed at selling ts business-to-business services. Exact spending numbers weren’t disclosed. The campaign, featuring creative content developed by The Concept Farm, will kick off with print advertisements on April 3. Ads will highlight the various aspects of register.com’s corporate services division — […]