Pamela Parker

Internet-only bank player NetBank on Monday inked a wide-ranging portal deal with America Online, which places NetBank’s products and services across five AOL brands. The deal, financial details of which were not disclosed, calls for AOL (AOL) to promote NetBank on AOL, AOL.COM, CompuServe, Netscape Netcenter, and Digital City. “This agreement with AOL is right […]

Activate.net and AdForce, both majority-owned companies of CMGI (SALN), on Monday agreed to jointly develop technology to dynamically serve streaming media ads. Activate.net brings its technology for serving audio and video streams to the deal, while AdForce contributes ad delivery and reporting. Internet companies have been rushing to develop advertising solutions for streaming media, as […]

First MSN showed people trapped in a house and living solely through its Web site, and now drugstore.com is launching a $30 million national campaign that shows a woman who never has to leave her bathtub. The new campaign, created by Fallon McElligott Minneapolis, is aimed at reaching women 25 to 54, drugstore.com’s (DSCM) core […]

An advertisement for Epinions.com, in which a woman demonstrates using a breast pump, has been banned from ten television stations and cable networks, either because viewers complained or because it defied the stations’ own standards. While the spot doesn’t actually show any bare skin — the woman simply holds the breast pump up in front […]

What if you discovered a place where you could reach a well-educated, affluent audience, and there was a guarantee that your message wouldn’t bump up against other dot-com ads? No, it’s not a fairy tale. Increasingly, Internet companies are finding such a wondrous medium — public radio. Tune in to public radio stations in any […]

HotJobs.com on Friday said it won a second round in court against America Online subsidiary DigitalCity (DCI), when a judge denied a motion that would have let DCI avoid running listings from the job site. On March 8 in the Circuit Court for Fairfax County, VA, Judge R. Terrence Ney granted HotJobs.com (HOTJ) an injunction […]

CMGI (CMGI) has been slapped with a shareholder lawsuit that alleges the company acted in bad faith when it agreed to have one portfolio company, Engage Technologies (ENGA), acquire two others — Flycast Communications (FCST) and Adsmart Communications. The holding company disclosed the lawsuit, filed on March 16 in Delaware Chancery Court, in papers filed […]

Direct mail powerhouse ADVO (AD) this week took a stake in Netserts.com, an advertising magazine aimed at driving traffic to Web sites, in an effort to further capitalize on the rush of dot-com dollars to offline marketing. Financial terms of the deal weren’t disclosed. Netserts.com takes ads from e-commerce players, places them in a magazine, […]

Click2Learn.com, a provider of electronic training technology, on Friday tapped WiredEmpire, a subsidiary of Marketing Services Group, Inc. (MSGI), to handle e-mail marketing duties. Click2Learn.com will use WiredEmpire services to conduct targeted e-mail marketing campaigns, and to collect data from customers and Web site visitors for use in future campaigns. “We want to maximize the […]

Commtouch, a provider of outsourced free e-mail services, on Friday made its foray into the e-mail marketing space. The new service, which Commtouch will integrate into the Web product it provides clients, will launch with ten customers, including eVite, InfoBeat, InternetWire, The Motley Fool, MyPoints, Petopia, Red Herring, Salon.com, Smart Age and ZDNet. The move […]

Lester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plunged into the online world by launching I-behavior, a firm that provides consumer data to e-commerce companies. I-Behavior is putting together a database of opt-in consumer names that combines online and offline purchasing information, so marketers can better target their messages. Charter […]

E-mail marketer NetCreations on Thursday tightened its already formidable grip on opt-in e-mail lists of technology consumers, signing a deal to manage and market addresses for CNET (CNET). NetCreations (NTCR) already has similar relationships with internet.com (INTM), the publisher of internetnews.com, and CMPnet. “Our marketing customers will be able to reach an even broader audience […]