E-mail marketer NetCreations on
Thursday tightened its already formidable grip on opt-in e-mail lists of
technology consumers, signing a deal to manage and market addresses for CNET (CNET).
NetCreations (NTCR)
already has similar relationships with internet.com (INTM), the publisher of internetnews.com, and CMPnet.
“Our marketing customers will be able to reach an even broader audience of
consumers interested in technology, and the millions of tech-savvy users
who come to CNET will have the opportunity to choose to receive discounted
offers and free trial services,” said Rosalind Resnick, chairman and chief
executive officer of NetCreations.
NetCreations manages email lists for more than 200 third-party Web sites
including ICQ, About.com (BOUT), CBS SportsLine, Entrepreneur Magazine, Uproar, and LinkExchange The company says it has
a database of more than six million e-mail addresses.