Pamela Parker

Research firm Jupiter Communications on Thursday formally launched its new brand identity — a diamond perforated by two rows of dots, followed by the Jupiter (JUP) name in sans serif type. The logo, which will appear on everything from business card to reports, replaces the old brand identity, which featured a sphere with a dot […]

Disney‘s GO.com (GO) on Thursday tapped Cliff Freeman & Partners to be the advertising agency for the GO Network, and appointed Doug De Vito to work with the agency as vice president of marketing. De Vito, who has worked for companies like Procter & Gamble (PG), Potomac Partners, AT&T Solutions and Lyte.com, is charged with […]

About.com, a collection of vertical sites created by “guides,” on Thursday unveiled an effort, the Luna Network, aimed at dramatically increasing impressions available to advertisers. The network matches About.com’s (BOUT) niche sites with other sites that offer related content, so the company an sell impressions across the categories. The partner sites, all of which must […]

ICL, an information technology services company, on Wednesday struck a deal to re-sell Engage Technologies (ENGA) customer profiling solutions from to its clients. The product, Engage ProfileServer, helps Web site operators develop profiles of Web site visitors so they can personalize site content based on individual visitors’ interests. “Companies around the world are feeling the […]

Smartcasual.com, a start-up men’s clothing e-tailer, on Wednesday chose Doublespace to help it create its brand strategy and identity, as well as the user interface for its Web site. Doublespace, a 21-year-old agency that has recently shifted its focus to the Internet, is also incubating the fledgling online retailer. Although the companies aren’t revealing financial […]

Fox Family Worldwide on Wednesday started up a new advertising sales group to represent its own kid and teen sites, as well as those of other companies. The Fox Kids Web Net, as it will be called, will approach advertisers that are trying to reach children and teens, selling the network as a one-stop-shopping opportunity. […]

With all of the attention players focus on video games, it’s no surprise that a start-up, Adaboy Inc., is seeking to capitalize on those eyeballs by placing ads inside the 3D environment of a game. Adaboy’s patented technology lets it seamlessly insert demographically targeted logos, brand messages and product placement within the action of virtual […]

Media Metrix (MMXI) executive vice president Jim D’Arcangelo on Tuesday left to take a management job at Media Market Makers, a start-up that’s developing an open marketplace for buying, selling and planning Internet advertising. So far, the new company isn’t divulging much about its plans, but it’s expected to announce its launch in April. What […]

Internet audience measurement firm Media Metrix (MMXI) on Tuesday agreed to a joint venture with Ipsos S.A., to create Media Metrix Latin America. Ipsos is a French research firm, which has points of presence in Europe, Latin America, the USA and the Middle East. In Latin America, it has offices or partners in Brazil, Mexico, […]

24/7 Media‘s (TFSM) recent acquisition, AwardTrack, nd enews.com, an e-tailer of magazine subscriptions, struck a deal Tuesday for enews.com to become the exclusive magazine provider for AwardTrack’s consumer portal, Points Universe. Members of Points Universe will be able to earn points or redeem points through magazine subscription purchases from enews.com. “Establishing a marketing partnership between […]

Leading Web Advertisers (LWA), an competitive research firm, on Tuesday introduced “new to the Web,” a service that reports on new banner ads introduced on more than 840 Web sites. The company’s technology scans more than 27,000 unique URLs to detect new banner ads, so advertisers and agencies can better determine how competitors are marketing […]

It took a major author like Stephen King to draw attention to electronic book publishing, and, now that the hype has begun, Internet companies are rushing to use Tuesday’s new release for their own marketing purposes. First, book e-tailer Barnes & Noble.com (BNBN) announced it would offer free digital downloads of the 66-page short story, […]