Pamela Parker

OneMediaPlace, the newly re-named incarnation of AdAuction.com, on Monday allied itself with CMGI‘s advertising companies, securing a $25 million investment from the holding company’s venture capital arm. The money is earmarked to development of the company’s technology platform — part of its plan to expand into the buying and selling of television, print, and radio […]

FreeSamples.com, a site dedicated to helping brand marketers distribute samples to potential customers, this week rounded up $15 million in support of several well-known investors, including publishers CondéNet and Hollinger International Inc. The site, which says it is in the process of updating its Web presence, is partnering to distribute samples of products from companies […]

Looks like the advertising industry B2B exchange business is about to get even more crowded, as AdExchange.com this week declared its intentions to launch in June, trumpeting its big-name backers — idealab! Capital Partners, Palomar Ventures and TD Capital. In recent weeks, the number of players stepping up to compete in this space has grown […]

Reverse auction site eWanted this week tapped Arnold Ingalls Moranville as its agency of record, to handle an account with $11 million in annual spending. Featuring print, radio, outdoor and online elements, the campaign — which will launch in July — is aimed at creating national name recognition for eWanted, and at attracting buyers and […]

In an effort to reach the upscale demographic attracted by the Public Broadcasting Service (PBS), e-tailer Wine.com on Thursday inked a deal that gives it prominent mention on three of the television network’s cooking programs. The agreement calls for Wine.com to contribute content, provide underwriting support, and receive placement at public television cooking events and […]

Broadband portal Excite@Home (ATHM) and MTVi this week cozied up to one another, announcing plans to develop a co-branded broadband music site, which MTVi has agreed to promote on the MTV and VH1 cable properties. MTVi will also be the exclusive advertising sales force for the music.excite.com site, where it is expected to experiment with […]

In an effort to beef up its online talent listings, advertising and marketing portal BrandEra.com Inc. this week bought the Black Book Marketing Group, a publisher of talent source books for advertisers and marketers. BrandEra.com (BRND) is paying for the company by issuing two million shares of its common stock, which was valued at $1 […]

In perhaps its first year as a true medium of the masses, Internet advertising expenditures climbed to $4.62 billion, growing 141 percent over the $1.92 billion reported for 1998, according to the Internet Advertising Bureau‘s Internet Ad Revenue Report. The report, conducted by PricewaterhouseCoopers, is compiled from data supplied by companies selling advertising on the […]

Internet telephony provider HearMe this week took the wraps off a national campaign aimed to capture the ears, and the attention, of Web developers and consumers. Although the company said the print, radio, TV, and online campaign would be a multimillion dollar effort, HearMe didn’t reveal specific numbers. Set in a monastery where monks have […]

Software developer Corel Corp. on Tuesday tapped ads-in-software player Conducent to help it create an advertising-supported version of the Word Perfect word processing suite. The new version of the program will be bundled with ten million new computers being shipped worldwide, including those being distributed by the PC Chips Group of Companies. Conducent, as well […]

In an effort to offer clients the ability to conduct city-specific campaigns in international markets, ad services firm DoubleClick Inc. on Tuesday launched its “DoubleClick Local” service outside the United States for the first time. The DoubleClick (DCLK) system, which figures out where people are from by looking at their telephone area code, will allow […]

The Internet Advertising Bureau (IAB), an industry organization, this week formed a task force aimed at establishing standards and areas of opportunity for the burgeoning wireless Internet advertising business. The IAB intends to get a variety of industry players involved to make recommendations on standards for creative for wireless platforms, and to help come up […]