Pamela Parker

In a bid to reach the college crowd and other young fans of alternative rock, Napster Inc. — the maker of the popular, but controversial, file-sharing software — on Wednesday committed $1.8 million to sponsor a concert tour featuring Limp Bizkit. The tour, featuring bands Limp Bizkit and Cypress Hill, is set to begin on […]

Juno Online Services Inc. on Wednesday tapped Hampel/Stefanides, Inc., to handle brand advertising for the Internet service provider. Juno (JWEB) says it made the selection after an extensive review. “We’re very pleased to begin a relationship with Hampel/Stefanides,” said Jonathan Cherins, Juno’s senior vice president responsible for marketing. “The creative energy they bring to the […]

With the stock market in the midst of its wild gyrations, there’s been much hand-wringing about how advertising agencies will fare if the dot-com gravy train derails. But tighter marketing budgets might actually benefit some in the industry — at least they hope so. Call it the demise of the Amazon.com (AMZN) marketing philosophy. From […]

Direct marketing giant ADVO this week re-organized to focus more attention on its Internet endeavors, forming a subsidiary called ShopWise.com to handle e-commerce related print advertising, CD-ROM insertion initiatives, and other online efforts. The first entity to come under the Shopwise.com umbrella will be Netserts.com, an advertising magazine dedicated to driving traffic to Internet sites. […]

Internet service provider Prodigy Communications Corp. on Tuesday tapped marketing firm BLACK Ink. to help it attract and keep customers via direct and e-mail marketing. The campaign will highlight Prodigy’s (PRGY) products and technology, positioning them as easy to use. Prospective customers will be targeted through an integrated direct mail and e-mail promotion that asks, […]

People using a new search engine being developed by cable access provider Road Runner and Rampt.com will turn up more than just broadband content; they’ll also get rich media advertisements. The two companies have partnered to create search capabilities for Road Runner’s 730,000 subscribers, so they may find broadband-optimized audio, video and multimedia content throughout […]

Toy e-tailer eToys (ETYS) begins a summer-focused marketing splash on Tuesday, its first non-holiday campaign, in an effort to position the company as a year-round destination for children-oriented products. The campaign includes the creation of a multi-category “Summer Shop” on its Web site, which will feature seasonally-themed content, including travel-related information and products. New print […]

AskJeeves.com‘s trademark butler is stepping into the workplace, as the company kicks off a marketing effort aimed at highlighting its business-to-business products. Although the company has long been servicing corporate clients, Ask Jeeves (ASKJ) has never advertised to that audience before. The marketing effort will include print advertising, direct mail, guerilla marketing, event marketing, and […]

StarMedia Network, an Internet portal for Spanish- and Portuguese-speaking audiences, Tuesday took the wraps off the latest version of its site, kicking off the launch with a multi-million dollar international marketing effort. The advertisements, which feature a tagline that translates as “StarMedia — Your Internet Community,” will appear on TV, in print, in radio, outdoor, […]

MindArrow Systems, the multimedia e-mail marketing company formerly known as eCommercial, on Monday expanded internationally with the acquisition of Hong Kong-based Fusionactive.com Ltd., a marketing and advertising agency. The company says the all-stock transaction, the details of which were not disclosed, is part of its plan to take its technology into international markets. MindArrow Systems […]

Broadband Digital Group, which offers the ad-supported FreeDSL service, on Monday tapped DoubleClick Inc. for its ad serving DART technology, allowing the ad company to dip its feet further into broadband. Broadband Digital Group was founded by Chad and Ryan Steelberg, who were also co-founders of AdForce, which they subsequently sold to CMGI. Interestingly, the […]

Online music site Listen.com on Monday launched its first $15 million national campaign that says, “There’s music everywhere, if you know where to look,” and urges people to, “Find your music at Listen.com.” The campaign, created by the San Francisco office of FCB Worldwide, features TV, radio, print and Internet advertising. Television spots are scheduled […]