Pamela Parker

In an effort to win customers in smaller metropolitan areas and in rural communities, ISP OneMain.com on Monday launched an advertising campaign portraying the company as “your hometown Internet.” The television and transit ads will first appear in markets in California, then eventually be rolled out across OneMain.com’s service area. Much of OneMain.com’s customer base […]

Internet advertising firm 24/7 Media on Monday launched its 24/7 Mail e-mail marketing services in Canada, hoping to become a major player in the market. 24/7 Media (TFSM) offers advertisers space in opt-in e-mail newsletters, discussion lists, product updates, and sponsored press releases. “We’re very excited about bringing 24/7 Mail to Canada,” said Jay Aber, […]

Although only one of five ad agencies that buy online advertisements on behalf of their clients have purchased Webcast, or streaming media, advertisements, agencies have high hopes for the future of the format, according to a new survey by Arbitron Internet Information Services. The survey consisted of 100 interviews with senior executives at traditional agencies, […]

El Sitio Inc., a Hispanic-oriented network that operates the El Sitio and O Site Web properties, this week tapped J. Walter Thompson to handling branding for the US Market. Although estimated spending for the account wasn’t disclosed, El Sitio (LCTO) spent $5.9 million on advertising in the first nine months of 1999. The effort with […]

Amid an uncertain stock market environment, advertising technology and media buying firm Mediaplex Inc. on Thursday postponed plans for a follow-on stock offering, citing market conditions. “We do not feel that our current stock price properly reflects the market opportunity and future growth prospects for Mediaplex (MPLX) and, in conjunction with our board of directors, […]

If you’re counting on “points” or other rewards to keep customers coming back to your Web site, think again. A recent survey from Jupiter Communications reports only 22 percent of online shoppers cited loyalty programs as incentives to purchase. According to Jupiter, which surveyed 1,200 US online consumers, more basic things like easy returns, customer […]

Following the lead of DoubleClick (DCLK), CMGI‘s (CMGI) Engage Technologies on Thursday created two new privacy-related positions in the company — group director of privacy and public policy, and director of privacy compliance and corporate counsel. Mark Horan, in the first role, will work with Engage’s (ENGA) marketing team on corporate privacy initiatives. Trevor Hughes, […]

Bertelsmann AG‘s music and entertainment division, BMG Entertainment, on Thursday struck an exclusive deal with online greeting card provider Egreetings Network Inc., which will attach music from BMG artists to cards, and give recipients a chance to buy related CDs. The deal expands an existing agreement between the two companies. Among the artists to be […]

If you think you’re lately being lured to faraway destinations by banner ads for a wide variety of travel companies, you’re not imagining things; more and more such firms are turned to the Web to acquire customers in the first quarter, according to a report issued Thursday by AdRelevance, a division of MediaMetrix (MMXI). Total […]

In a deal that will add content for baby boomers to America Online‘s properties, the company on Thursday expanded its alliance with content firm Third Age Media. The three-year agreement builds upon the companies’ existing relationship, which goes back to 1997. The deal gives America Online (AOL) more content for a growing segment of the […]

Microsoft’s bCentral small-business site on Wednesday partnered with reverse marketplace imandi.com, in an agreement that lets visitors to the Microsoft (MSFT) site search and request quotes for business products and services. The deal is the first step in what the companies expect will eventually develop into a more multi-faceted relationship. Aside from the fact that […]

Information technology company EarthWeb on Wednesday forged an agreement with Yahoo! that calls for its content and job listings to be placed in the portal’s career section. Financial terms of the deal weren’t disclosed. For EarthWeb, the alliance is a means of reaching the mass audience that Yahoo! attracts, and perhaps luring some of those […]