Pamela Parker

After examining existing consumer protection rules and guidelines on advertising, the Federal Trade Commission this week said advertisers must be as careful to avoid misleading consumers online as they would offline. Since the current guidelines on “unfair or deceptive acts or practices” often use the words “written,” and “printed,” the FTC issued a paper advising […]

In a bid to expand its capabilities in the growing field of online marketing, Alternate Marketing Networks Inc. on Thursday acquired AdTrackMedia.com, an Internet ad serving and management firm. Specific financial terms of the cash and stock deal weren’t disclosed. Alternate Marketing’s (ALTM) traditional business has been in the placement of advertising circulars, in-home sampling, […]

SportsLine.com Inc. (SPLN), the publisher of CBS SportsLine and the majority owner of European subsidiary Sports.com Ltd., on Wednesday forged a global alliance with the second-largest maker of sporting goods in the world — adidas-Salomon AG. Although financial terms of the three-year deal were not disclosed, the companies characterized it as a “multi-million dollar” alliance. […]

In a deal that brings AdForce Inc. into the world of interactive television, the CMGI-owned firm on Wednesday agreed to manage and serve advertisements for Set-Top.com, a maker of set-top box products and services. The deal calls for AdForce to manage, target, and deliver banner ads to Web-TV Plus set-top boxes. It’s a first-generation technology, […]

Soft drink giant Coca-Cola Co. on Wednesday took its first major step into the world of Internet marketing, forging an alliance with America Online Inc. reportedly valued at $64 million. Although the companies didn’t reveal financial terms, the Wall Street Journal reported that Coke (KO) will pay AOL (AOL) $24 million for access to AOL […]

In a bid to lure the business lunch crowd to its stable of partner restaurants, online reservations site OpenTable.com on Tuesday partnered with employeesavings.com in a plan to reward frequent diners. For OpenTable.com, the deal gives it a loyalty program and a foothold in the world of corporate diners, since its reservations system will be […]

Ad services firm DoubleClick Inc. on Tuesday picked up the exclusive responsibility of selling ads and sponsorships on three Time Warner properties — TIME.com, TIMEdigital.com and LIFEmag.com. The deal calls for DoubleClick to add these sites — the online accompaniments to popular Time Warner magazines — to its ad network. The network consists of 1,200 […]

E-marketer CoolSavings.com Inc. took to the wireless world to market itself on Tuesday, launching an advertising campaign on the Metrocall (MCLL) wireless service using Motorola Corp.‘s (MOT) i Kno! technology. The ads will appear on Metrocall’s Preview Channel service, and eventually on the OnTheGoInfoCast service, which offer customizable weather, traffic, news, sports scores, financial information, […]

Telecom player TALK.com has apparently decided its marketing relationship with America Online is bringing in enough new customers, because on Tuesday the start-up said it would continue the alliance for another year. Financial terms of the agreement weren’t disclosed, but the deal makes TALK.com (TALK) the exclusive provider of long distance services to AOL (AOL) […]

Outer space news and information site Space.com on Tuesday launched its first television advertising campaign — which positions the site as a place to find fun, excitement, and knowledge. The campaign, created by Wolf Group New York, will begin airing this week, with supporting ads in print and online. The media plan reflects Space.com’s relationship […]

The online subsidiary of electronics retailer Best Buy Co. Inc., BestBuy.com, on Monday hired DDB Worldwide as its advertising agency and Avenue A as media buyer, for its $50 million Internet account. DDB Digital, DDB New York, DDB Downtown, and Avenue A (AVEA) will work with Best Buy’s (BBY) in-house advertising team to create an […]

In a broad deal that would distribute Homestore.com‘s residential relocation content and services across key America Online Inc. properties, the two companies on Monday forged an exclusive five-year alliance that the firms valued at more than $200 million. The deal represents a serious commitment for Homestore.com (HOMS), which is hoping to carve out a leadership […]