Pamela Parker

Start-up wireless player smartRay.com on Monday took a crucial first step as it ramps up, signing a first advertiser — Showtime Networks — for the entertainment section of its mobile content network. The ad campaign, in which Showtime will sponsor entertainment-related content delivered to mobile phones, pagers, and wireless PDAs, is the first part of […]

In an effort to reach advertisers who would usually use GIF banners, Excite@Home‘s Enliven division on Monday unveiled a rich media ad format — Enliven Effect — that offers some functionality, but not as much as its standard ads. Ads created with Enliven Effect focus on the most popular functions — capturing e-mail and US […]

Culinary products e-tailer Tavolo placed a bet on broadband content’s power to drive sales, forging a deal on Monday with Yahoo! that puts its content, products, and streaming video on the popular portal. The deal, financial details of which were not announced, calls for Tavolo to launch an interactive network on Yahoo! , which features […]

In a bid to remain the top player in the domain name registration business, Network Solutions Inc. on Monday inked a multi-year, multi-million dollar marketing agreement with America Online Inc., which lets visitors to AOL’s properties register domain names through its sites. Although the two companies declined to reveal the exact value of the deal, […]

Portal and access firm Excite@Home (ATHM) on Monday kicked off a television and outdoor advertising effort, which highlights the personalization features and utility of the Excite service. The “Turn You On” campaign was created by McCann Worldgroup’s Amster Yard, with media buying duties handled by Starcom-Worldwide. The ads feature former World Pro Skateboarding champion and […]

Forget banner ads, text links and click-throughs. A new start-up Internet firm, eTour.com, promises advertisers it will deliver people directly to their home pages. So far, the company has rounded up more than two-million users and is signing up 20,000 more every day, for a service that Media Metrix ranked number one in usage days […]

Start-up cable, satellite, and Web player IMNTV, which plans to offer professional and amateur music video content, is ramping up its marketing efforts in preparation for a June television launch. The company is mounting a global print and broadcast campaign which it describes as a “multi-million dollar” effort. The campaign, developed by RDA International, positions […]

In the latest round in the ad serving patent wars, 24/7 Media Inc. on Friday filed suit against industry leader DoubleClick Inc., alleging that the latter company’s DART technology infringes on the former’s patent. The patent in question — number 6,026,368 — was filed by 24/7 Media (TFSM) on July 17 1995 and granted on […]

Expect edgy ads from financial news and information company TheStreet.com, which late Thursday selected DeVito/Verdi as agency of record for its June re-launch. The company’s advertising strategy is especially critical at this juncture, as it moves to expand its reach beyond financial professionals to the world at large. The company is changing its strategy, splitting […]

Internet advertising and marketing firm L90 on Thursday opened the doors on a new division — L90Latino — that aims to reel in advertisers and publishers hoping to reach the US Hispanic and Latin American markets. Lee Vann, who developed business models targeting this market while at Windamere Venture Partners, will head up the L90 […]

Search technology firm Inktomi Corp. on Thursday agreed to urge companies from its client list to join DoubleClick Inc.‘s recently announced search network, which allows advertisers to buy keywords across a variety of search sites. Inktomi’s (INKT) partners and customers include America Online, Excite@Home, Geocities, Microsoft, Snap, Real Networks, and Yahoo!. The company says it […]

Earthnoise.com, a start-up video sharing community, on Wednesday hired four agencies to help it make a big splash with its spring public debut. The start-up brought aboard Mad Dogs & Englishmen to handle its print and broadcast campaign, with billings estimated at $10 million. IN2 is taking on the online duties, creating banners, buttons, and […]