Pamela Parker

E-commerce sites aren’t usually the ones benefiting financially from co-marketing agreements, but when you’re VarsityBooks.com and have access to the much-coveted college student market, things are a little bit different. The company on Thursday inked marketing agreements with three companies — REI, MVP.com, and WeddingChannel.com — to help them tap into the 18- to 14-year-old […]

In an effort to bolster its position against Sony’s Playstation and Nintendo’s N64, Sega Thursday unveiled plans to spend $135 million this year to market its Internet-ready console game, Sega Dreamcast, and its online gaming network, SegaNet. The company says it’s launching a print and broadcast ad campaign, and sponsoring the 2000 MTV Music Video […]

In the latest alliance between an online player and a “clicks and bricks” e-tailer, America Online Inc. and Office Depot on Thursday inked a five-year, $44-million agreement to create a co-branded site and cross-market one another. America Online, and to a lesser extent Yahoo! and Microsoft , have lately been teaming with well-established offline companies […]

A new survey of traditional advertisers finds the percentage of companies venturing online increased only three percent from a year ago, and the biggest barrier to Internet advertising continues to be no proof of return on investment (ROI), according to the Association of National Advertisers Inc (ANA). The statistics come from a survey of the […]

Internet access and portal player Excite@Home on Wednesday inked a three-year on- and off-line cross-marketing alliance with Infiniti that puts CD-ROMs for Excite’s free ISP in the car maker’s showrooms, and promotes the vehicles in ads on the Excite@Home services. Financial terms were not disclosed. The deal is another example of how bricks-and-mortar companies are […]

Media Metrix, which issues the widely-quoted Internet audience measurement statistics, this week expanded the number of industries it measures to 27 and increased the detail with which it looks at Web properties. The company, which has been issuing statistics for Web properties and title sites within those properties, will now drill down to channels and […]

As the investment action in online media marketplaces in the US reaches new heights, it’s no surprise that players are eager to export the idea of buying and selling advertising over the Internet. The first international player to pop up is Advertium.com, a site targeting Latin America that has partnered with AdOutlet.com and drawn an […]

In a team effort to court the young alternative set, Atlantic Records and America Online Inc. on Tuesday inked a co-marketing agreement to promote the new album by multi-platinum rock band, matchbox 20. Although record companies have long been criticized for not “getting” the significance of the Internet — especially where new technolgies like MP3 […]

As part of its effort to win US Hispanic users, StarMedia Networks, a network of Spanish- and Portuguese-language Web sites, on Tuesday committed to exclusive title sponsorship of Carlos Santana’s Supernatural Summer Tour in the United States. Financial details of the sponsorship weren’t disclosed. Besides aligning StarMedia with the popular Latin musician, the deal will […]

ACTV Inc.‘s SpotOn interactive television ad system took two steps forward Tuesday, as ad agency GSD&M and Nielsen Media Research signed on as strategic partners. GSD&M, which is also working on an ad campaign for ACTV Inc. , has agreed to help develop creative for the SpotOn system. SpotOn is a service of Digital ADCO […]

Taking the wraps off its new specification for digitally exchanging information on ad placements, industry group adXML.org Tuesday proposed releasing version 1.0 of the adXML language, after it was used to send data for the online campaign of an automobile maker. Media buying firm Mediaplex Inc. was on the sending end of the transaction, and […]

Ad firm L90 on Monday unveiled a wireless marketing solution called L90|ToGo, a service based on the company’s ad serving technology that lets businesses reach their customers on wireless devices. Individuals sign up for the service by entering their personal preferences on an L90 ToGo co-branded Web site. Then, these consumers can use the wireless […]