Pamela Parker

Start-up GoldPocket.com on Tuesday launched a major marketing effort to raise awareness about a weekly online game show in which it’s giving away a million dollars. The first game debuts Sunday, May 21, and the company is spending $15 million to get a critical mass of participants. The national campaign, designed by Holland Mark Edmund […]

Advertising firm Hiwire Inc. on Tuesday launched a beta test of its ad insertion network for streaming media, a system which allows for the targeting of ads based on demographic data about the viewer or listener. RealNetworks has built a platform for targeting ads on its platform, in conjunction with Engage, DoubleClick and Real Media. […]

Anticipating the growth of Web advertising in Europe, Engage Inc.’s AdKnowledge division Tuesday deployed four new ad server farms in Europe — two in London, and two in Paris. The new server installations are designed to help deliver advertising to consumers more quickly, so bits and bytes don’t have to travel all of the way […]

In a bid to better compete with Sun Microsystems, IBM, and Hewlett-Packard in the e-business and telecommunications arenas, Compaq Computer Corp. Tuesday unveiled its new AlphaServer GS series systems, billed as the fastest of machines designed to run Unix. Tuesday’s announcement about the products — codenamed “Wildfire” — was originally to have taken place in […]

Online couponing site Save.com, whose biggest investor is offline couponing powerhouse Valassis Communications, Inc., this week agreed to acquire MyCoupons.com and DirectCoupons.com in a deal valued at $23 million. The purchase agreement with the previous owner of the coupon sites, DirectStuff.com, includes a two-year marketing alliance and the management of all of the sites by […]

Are portal deals dead? You might think so, to read the descriptions of these popular marketing agreements in trade and financial publications in recent weeks. They’ve been called a “cash-draining curse,” “stupid,” and “ridiculous.” These types of agreements — in which a company pays a big traffic generator like Yahoo! Inc. , America Online Inc. […]

The online arm of the office supplies retailer, Staples.com, on Monday kicked off a marketing push that plays up the future of buying office supplies online. The campaign, which aims to reach small businesses and drive traffic, loyalty, and sales, begins with a 30-second television spot on prime time and cable networks. It will also […]

Consumers who view an ad, but do not click-through, are more likely to buy or register at the advertiser’s site, than those who do click, according to the first quarter Online Advertising Report by Engage‘s AdKnowledge . It’s a finding that vindicates industry players that have long stood behind the value of ad impressions, and […]

Ad-supported free ISP NetZero Inc., on Monday revealed its plans for that idle time when users are connecting to the Internet — 30-second video commercials. The technology, which the company is calling NZTV, is the first fruit of NetZero’s acquisition of Aim TV Inc. in December 1999. The company has already signed on an advertiser […]

CMGI‘s Engage Inc. jumped into the business-to-business advertising space on Monday, unveiling its new B2B ad network — Engage Business Media. The division, to be headed up by former Adsmart vice president of marketing Joanne Currie, is an outgrowth of Engage’s acquisition of Adsmart and Flycast Technologies. The combination of the three companies freed Currie […]

After Foote, Cone & Belding Worldwide (FCB) resigned the handheld computer company in the wake of its win of giant Compaq Computer Corp., Palm Inc. has chosen Citron Haligman Bedecarre to take up the torch for the 3Com spin-off. FCB Worldwide had created the “Simply Palm” ads that positioned the handheld devices as a tool […]

eTour.com, a company that takes visitors on guided “tours” of the Web, is tapping eMachines Inc. to drive traffic to its site, in a deal that would put a Web surfing button on eMachines’ personal computers. The agreement, financial terms of which were not disclosed, makes eTour the exclusive tenant on the “Surf” key on […]