Pamela Parker

Web hosting firm Digex Inc. on Monday said it had drafted basketball star Shaquille O’Neal to help it spread the word about its services to potential business customers. The ads, designed by the Benchmark Group, juxtapose a picture of “Shaq” wearing a Digex jersey against an image of youngsters in a pickup basketball team, encouraging […]

Free Internet telephone service Dialpad.com on Monday chose Citron Haligman Bedecarre (CHB) to handle a national advertising and branding campaign. The start-up expects to spend $10 to $20 million on marketing over the next year. The company wants to reach consumers, but it also wants to reach potential advertisers. Dialpad.com has already signed up seven […]

Adding a seventh category to its group of networks, advertising giant DoubleClick Inc. on Friday unveiled its commerce network, designed to appeal to advertisers who want to reach consumers who are actively shopping. The network will aggregate a wide variety of commerce-related sites, ranging from online malls to auction sites. Charter sites joining DoubleClick’s new […]

The CMGI Inc.-owned AltaVista portal this week unveiled a rewards program that extends to all of its shopping partner sites, in hopes that the points program will draw e-commerce customers from its competitors. The rewards program is the first that a CMGI company has deployed with the help of Netcentives Inc., which the company allied […]

Wireless technology firm i3 Mobile on Thursday jumped into the advertising field, unveiling its solution for serving targeted, permission-based advertising to mobile phones, pagers, PDAs and other wireless devices. The company’s patent-pending technology — Advanced Data Mining Advertising Tagging And Transaction system (ADMATT) — puts user data, including demographic information and geographic location, with the […]

The wireless advertising industry’s dueling standards groups — the Internet Advertising Bureau‘s Wireless Ad Council and the Wireless Advertising Industry Association — this week have agreed to join forces, in an effort to speed development of wireless advertising by establishing industry guidelines. The decision to merge the two entities is a hopeful sign for the […]

Consumer packaged goods makers have long been hotly sought after by the online advertising industry, simply because of the major dollars they command, and now Forrester Research Inc. and Information Resources Inc. (IRI) have teamed to provide analysis about Internet marketing strategies to brand managers at these powerhouses. The two companies are forming a joint […]

It’s the new trend; when advertising giant DoubleClick Inc. sues your company alleging patent infringement, just sue back. That’s the tack rival L90 took this week, following the lead of 24/7 Media (NASDAQ:TFSM). 24/7 Media filed suit against DoubleClick (NASDAQ:DCLK) March 5, alleging that DoubleClick infringed on 24/7 Media’s ad serving patent, then followed up […]

DoubleClick Inc. on Wednesday revealed the composition of its newly-formed consumer privacy advisory board, a body the company decided to form after being hit by criticism over its handling of consumer information. Robert Abrams, former New York State Attorney General and a partner at the New York law firm Stroock & Stroock & Lavan, was […]

College admissions counseling site Achieva.com on Wednesday called on DDB Worldwide and DDB Digital to help it craft a national advertising campaign. DDB Worldwide will work on the print and broadcast segments of the campaign, while DDB Digital will focus on online advertising and marketing partnerships. “Our goal is to create the premier college prep […]

Inviting consumers to “Make Yourself at Home,” HomeAdvisor.com on Wednesday kicked off its first offline campaign, in an effort to help the brand stand out in the crowded home, real estate, and mortgage space. The campaign, designed by McCann-Erickson Seattle, positions HomeAdvisor.com as the brand that recognizes the role homes play in people’s lives. Campaign […]

In its second big agreement to beef up its new Auto Channel, America Online on Wednesday struck a four-year deal with Autoweb.com Inc., that places Autoweb content and technology throughout AOL brands. The deal comes on the heels of AOL’s agreement with AutoNation to create a co-branded site through which AutoNation will be the exclusive […]