Pamela Parker

Multex.com did it. So did MapQuest.com. Just a few months before filing for an initial public offering, both firms changed their names, adding what was then thought to be a necessary accouterment — the dot-com. But now, in an environment in which dot-com is becoming synonymous with flash-in-the-pan companies running sometimes-offensive television advertising, Internet start-ups […]

Grocery delivery company Webvan on Friday kicks off a regional integrated campaign with the debut of TV advertisements, which will pepper the San Francisco Bay Area with messages stressing the convenience of using the service. The 60-second television spot, produced by Publicis & Hal Riney, San Francisco, is called “The Pledge,” and will run during […]

ComputerJobs.com, a job site that specializes in information technology opportunities, on Friday said it had made an advertising deal with Yahoo!, which involves key word buys and category-specific placements for banner ads. The jobs site will receive banner advertisements on search result pages for employment- and IT-related keyword searches. Its ads will also appear in […]

In a classic marriage of the traditional and the Internet age, 53-year-old marketing firm Cronin and Co. on Thursday teamed up with interactive agency BrainBug, in an alliance that taps each company’s key strengths. For BrainBug, the deal means it can give its clients access to traditional marketing capabilities, including print and broadcast resources, as […]

MXG Media, the publishers of MXG Magazine (formerly moXieGirl), MXGtv, and the newly re-launched MXGonline.com, on Thursday kicked off a multi-million advertising campaign aimed at boosting brand awareness. Specific numbers for spending weren’t disclosed. The campaign will start on WB‘s hit television series Dawson’s Creek, and will run on MTV and on the radio in […]

Flycast Communications, the ad network owned by CMGI that’s being folded into sister company Engage Technologies, on Thursday inked a deal to provide ad services to R.H. Donnelley, the largest marketer of yellow pages advertising in the US. The deal calls for R.H. Donnelley to sell advertising on Flycast’s network as part of a package, […]

Interactive agency Agency.com on Thursday kicked off its new wireless practice, which will occupy 40 employees in the company’s London, Singapore, Amsterdam, New York, and San Francisco offices. The aim is to serve clients looking for cutting-edge wireless applications, especially in Europe and in other international markets, where wireless technology is more widespread than in […]

QuoteMedia.com, a provider of financial analytical tools, on Thursday tapped DoubleClick to serve and sell its ads. The company, which licenses its tools to other web sites, will join the business segment of DoubleClick’s network. It will also use the ad company’s DART ad serving technology. “By partnering with DoubleClick, we continue to maintain the […]

Interactive agency Siegel & Gale this week dropped the “&” from its name, and kicked-off a $6 million advertising campaign to promote itself and its new moniker, Siegelgale. The company says the marketing push will involve print, broadcast, outdoor and on-line advertising, all of which was created in-house. The company also re-launched its Web site. […]

New York-based GiSCO is raising a stink after having been turned away from buying TV advertising on Time Warner Inc. (TWX) cable systems in its region because it wasn’t allowed to advertise in areas where the media giant is rolling out the high-speed Road Runner service. Time Warner says it’s not a corporate policy, but […]

Building on an existing alliance, ad company 24/7 Media and the AT&T Worldnet ISP on Wednesday announced an extension of their relationship, which will now involve banner advertising sales, promotions, and e-mail marketing. The deal is aimed at growing traffic to AT&T Worldnet’s newly re-designed Web site, and at increasing the number of subscribers to […]

Internet measurement firm Media Metrix on Wednesday took a step toward expanding its international capabilities, with the acquisition of Sifo Interactive Media Tracking AB in Sweden, which will be called MMXI Nordic. Sifo Interactive Media Tracking is a company within the research and consulting division of the Sifo Group in Sweden. Financial terms of the […]