Pamela Parker

EWRX, a company that operates specialty automotive sites, and whose name is pronounced e-works, this week chose CMGI-owned Adsmart to rep its sites, joining the company’s Automotive Network. What that means, exactly, remains to be seen, since Adsmart, and sister ad network, Flycast Communications, are set to be acquired by Engage Technologies. The shape that […]

Magnifi, a business-to-business company serving ad agencies and marketers, this week launched Magnifi.com, a free content and information portal, that also links to the company’s collaboration extranet. The new site is aimed at providing marketers with information and resources, including links to service companies like ad purchasing, auction, and barter firms. “Our new site provides […]

Marketing firm Bounty SCA Worldwide on Tuesday signed on with 3Buddies.com, Children’s Television Workshop, Fuji Film, and Seattle Filmworks, to market free Web sites to expectant parents, who can then to share pictures of their newborn child with friends and relatives. The alliance site, called TheFirstDay.com, will offer visitors opportunities to make purchases from sponsors, […]

Footlocker.com, the online sportswear retailing subsidiary of Venator Group, on Tuesday inked a two-year $21.5 million marketing deal with America Online. The deal is aimed at promoting e-commerce on Footlocker.com’s properties, which include Foot Locker, Champs Sports and Eastbay. The alliance gives all of the brands prominent placement on the Shop@AOL marketplace. Footlocker.com will also […]

E-mail marketing firm MessageMedia on Tuesday named Grey Advertising as the charter partner in its Agency Alliance Program, aimed at boosting the company’s client list by reaching advertisers through their agencies. The initiative also adds the e-mail marketing capabilities to the agencies’ arsenals, at a time when such a capacity is becoming more and more […]

The four-year-old Internet Advertising Bureau this week took a big first step — the hiring of a general manager, Larry Kaufman, the former vice president, member services, with Magazine Publishers of America. Kaufman becomes only the organization’s second employee, after Barbara Sweetman, the IAB’s administrative director. And part of his new job is to establish […]

Competitive Media Reporting (CMR), which delivers competitive advertising information to agencies, advertisers, broadcasters and publishers, is bringing its Internet spin-off, InterMedia Advertising Solutions (IAS), back into the fold, re-naming it CMRinteractive. CMR had launched IAS back in 1997 as a separate company to produce reports on Internet ad expenditures. Now, the company has decided to […]

BET.com, the content portal started by BET Holdings II and aimed at African-Americans, launched on Monday, along with a supporting $8 million advertising campaign and marketing effort that leverages the BET media properties. Although BET Holdings II is the majority owner, Microsoft Corp., Liberty Digital, News Corp., and USA Network are also participants in the […]

Togglethis, a company that allows for the e-mail delivery of animated, interactive content and advertisements to users’ desktops, on Monday released the newest version of its technology and said it planned to work more closely with direct e-mail marketers. Although togglethis has been around for several years and has created campaigns for New Line Cinema, […]

Communications site eFax.com on Monday joined DoubleClick‘s new mass-reach, discount-oriented advertising network, the Sonar Network, and announced plans to use the company’s DART ad serving technology. DoubleClick will sell advertising on both the eFax.com Website and on the company’s Messenger software — the viewer technology used to receive or send fax or voice messages. Efax.com […]

Time Warner’s Entertaindom.com, a recently-launched entertainment site, Monday expanded its relationship with ad services firm L90, which includes a year-long buy on the ad company’s network of Web sites. The deal also calls for Entertaindom.com to use L90’s adMonitor ad serving and monitoring service, to track its advertising message across the Web. “In launching the […]

Advertising industry leader DoubleClick is facing no fewer than four lawsuits alleging its privacy practices are unlawful, according to documents filed with the Securities and Exchange Commission. All of the suits have been filed over the last two weeks, as the pressure privacy advocates have been placing on DoubleClick (DCLK) has intensified. The legal problems […]