Pamela Parker

The National Basketball Association and USA Networks on Friday struck a multi-year multi-media deal aimed at driving traffic and commerce at NBA.com. Financial terms of the agreement weren’t disclosed. The deal calls for USA Networks to promote NBA.com, market NBA merchandise, and run NBA programming. Several of its media properties will participate in the effort, […]

Despite the fact that Al Gore invented the Internet, and that would-be politicians are accustomed to spending gobs of money on TV and radio advertising every couple of years, political campaigns are only beginning to put two and two together and recognize the power of advertising online. Undoubtedly, though, they are “getting it,” as events […]

Bluelight.com, a joint venture of Kmart and SOFTBANK Venture Capital, on Thursday started distributing free CD-ROMs loaded with its free ISP software, in more than 1,400 Big Kmart and Super Kmart stores nationwide. The marketing effort leverages Kmart’s bricks-and-mortar distribution network, and follows a customer acquisition model most similar to Freeserve, a free ISP in […]

Women.com, the online network of sites aimed at women, is aiming to boost its brand, with Thursday’s hiring of Annie Ellicott, who handled the Dockers brand at Levi Strauss & Co., to the job of vice president, brand marketing. The move comes just as competitor Oxygen Media launches the second part of its multi-media convergence […]

Direct marketing firm Advertising.com Thursday partnered with Akamai Technologies to improve the speed at which it delivers ads to its network of more than 4,000 Web sites. Advertising.com also plans to combine its technology with Akamai’s EdgeAdvantage platform, a new platform that builds on Akamai’s core products. The alliance comes out of both companies’ involvement […]

Hollywood Stock Exchange, an entertainment site where people buy and sell “shares” in celebrities and movies, this week inked a wide-ranging marketing and content deal with nascent broadband programming company, On2.com. The agreement calls for Hollywood Stock Exchange (HSX) users to integrate links to On2.com on all of its pages with appropriate entertainment content. On2.com […]

Jobs.com is thrilled with its post-Super Bowl site traffic numbers. The online employment site says it saw a 38 percent boost in visitors to the site on Monday, with a total of 90,000 people stopping by. That wouldn’t be surprising, if jobs.com were one of the three sites in its category that spent millions of […]

Careers site Vault.com on Wednesday picked Mad Dogs & Englishmen as its advertising agency, to help it put together a brand awareness campaign to differentiate it from its competitors. The company is hoping to reach professionals and people who work in human resources. Vault.com began its search with eight agencies, and narrowed it down to […]

ApartmentGuide.com, a PRIMEDIA, Inc. property, Wednesday began a national multimedia effort aimed at single male renters, designed to draw them into finding their next apartment online. The ads, created by Duffey Communications, show a young man using his computer to find items such as pajamas, books, music and furniture online. The shot then opens up […]

Home furnishings site HomePortfolio.com Wednesday named Eisnor Interactive to manage offline promotions for the site. The companies are currently designing creative and planning logistics for the campaign, which will eventually be conducted in four markets — Los Angeles, Boston, San Francisco, and Atlanta. It will include stunts, sampling, radio, and an event. First, a test […]

Privacy advocates are turning up the heat on ad industry leader, DoubleClick, urging concerned Internet users to barrage members of the company’s network, and DoubleClick itself, with e-mail. The campaign, unveiled this week by The Center For Democracy and Technology (CDT), is aimed at getting people to tell member Web sites that they don’t want […]

Winstar‘s Office.com, a site aimed at small- and medium-sized businesses, Wednesday kicked-off a national cross-media advertising campaign, with TV, radio, print, and outdoor making up the mix. The campaign, created with Cliff Freeman & Partners, shows people using Office.com and sends the message that the site can help businesspeople realize their goals. “Showing individuals who […]