Pamela Parker

Those dot-coms that anted up the $2.2 million plus per Super Bowl spot are reaping increased traffic in the aftermath of the highly-rated game. The companies that got the most significant boosts were those with little traffic to start, according to a report by PC Data Online, which monitored unique visitors to advertiser sites before […]

Online ad network Flycast Communications on Tuesday inked a deal to provide British Telecom‘s Yellow Pages with ad services, an agreement which gives the CMGI-owned company a European presence in this time of increasing international focus. The deal teams Flycast and BT’s Yell.com in an effort to reach local businesses that want to target advertising […]

Advertising company 24/7 Media Tuesday chose Renegade Marketing Group as its agency of record for a global $5 million brand building campaign. The campaign will promote both the corporate brand and specific products in 24/7’s offerings, with the focus on elevating the 24/7 brand as the premiere online ad network. Media buys on the corporate […]

Average CPM rates slipped four percent in 1999, yet the number of sites seeking to advertise grew 135 percent last year, probably due to the booming e-commerce business, according to Online Advertising Report data released Monday by Engage Technologies‘ AdKnowledge. The report, compiled from statistics on more than 3,000 Web sites, looks at key indicators […]

Advertising company 24/7 Media on Monday re-launched ContentZone, an ad serving network for sites that get fewer than one million monthly impressions. The company says it has improved its payment structure, beefed-up its Web site to help affiliates grow, introduced an e-commerce program in conjunction with YouNetwork, and launched a free e-mail newsletter with business […]

Advertising leader DoubleClick Monday launched a new mass-reach network called the Sonar Network, as the company’s answer to 24/7 Media‘s network. The network, which will be divided into 16 niche categories and sold on a CPM basis, is part of DoubleClick’s effort to round out its offerings. It already operates a “Select Network” for top […]

Sweepstakes and promotions player Webstakes Monday changed its name to Promotions.com in an effort to de-emphasize its business-to-consumer Web site and focus on providing promotions for businesses. “Promotions.com more accurately reflects our current suite of Internet promotion solutions and in one word defines our long-term vision,” said Steven Krein, chairman and chief executive officer of […]

America Online on Monday launched a new online-offline consumer loyalty network with American Airlines, and chose rewards player Netcentives to provide the technology to power it and a new rewards program for ICQ. AOL is also taking a significant stake of Netcentives, but financial terms of the agreement weren’t disclosed. The multi-year deal calls for […]

For years, start-up companies and old-media execs alike have repeated a mantra-like phrase: “When there is broadband, everything will be different.” It will be a rich-media world full of interactivity and beautiful brand-building imagery. Traditional advertisers will be happy, because big pipes will finally give them the high-production-values visuals they’ve been seeking. But what does […]

Internet direct marketer and loyalty player MyPoints.com Thursday ventured into the offline world with the acquisition of Alliance Development Group (ADG), which develops and manages loyalty programs for co-branded credit cards. Financial terms of the transaction weren’t disclosed. The purchase is another example, like that of America Online and Time Warner, of an Internet company […]

GO.com, the Internet arm of the Walt Disney Co., Thursday agreed to give pet supplies e-tailer Pets.com promotion on its network, as well as marketing on ABC, in exchange for a stake in the start-up. “This agreement is a significant extension of our current marketing relationship with other GO.com Web sites such as Disney.com and […]

A California woman filed suit against DoubleClick Thursday, accusing the advertising firm of illegally collecting and selling consumers’ personal information. DoubleClick didn’t immediately return calls requesting comment on the lawsuit. The suit, filed by Harriet Judnick in California Superior Court in Marin County, asks the court to bar DoubleClick from using technology to collect personal […]