Pamela Parker

Ad network Real Media Thursday made a strategic investment in MediaFusion, an Australian ad rep firm, expanding its presence in the Asia-Pacific region. Real Media bought 25 percent of the seven-person company, which will be renamed Real Media Australia. Financial details of the cash transaction weren’t disclosed. Australia has become a hot market for US-based […]

Move.com, a newly-launched portal for relocations, Thursday agreed to pay AltaVista Company $40 million over three years in exchange for the creation of a co-branded real estate channel. The deal pairs the Cendant Corp., the owner of move.com and the Century 21 and Coldwell Banker brands, and CMGI, which is the majority owner of AltaVista.Cendant […]

Monster.com, whose “When I Grow Up” commercial from last year’s Super Bowl, has proven to be one of the most memorable of the year, Thursday unveiled its next campaign, whose theme is based on Robert Frost’s poem “The Road Not Taken.” In the spot, which will first air on ABC’s “Who Wants to Be a […]

Online closeout retailer redtagoutlet.com Wednesday struck a deal with ValueVision to co-produce programming for the channel, which is soon to be re-branded SnapTV. Financial terms of the agreement were not disclosed. The deal calls for the joint production of a television show that will air weekly in a late night slot — from midnight to […]

Advertising firm 24/7 Media on Wednesday said it’s selling around 150,000 shares of its holdings in chinadotcom Corp., realizing a $11 million gain, a move which will boost 24/7 (TFSM) into profitability for the first quarter. The move is at least partially aimed at getting the company attention both for becoming profitable, and for making […]

Online promotions company Webstakes on Wednesday joined forces with Japanese e-commerce firm TKAI to create a Japanese version of the sweepstakes portal and market promotions to companies in Japan. The move represents Webstakes’ first step into the global arena, and the company says it has plans to continue expansion. First, the company intends to take […]

Baby boomer-focused site MyPrimeTime.com on Tuesday said it had chosen Age Wave IMPACT, an agency specializing in marketing to older Americans, as its advertising agency of record. The company also kicked off a $10 million branding campaign, which will consist of a series of national cable, spot local television and radio, and online advertisements. The […]

Amazon.com, which spent $86.5 million on sales and marketing in the third quarter of 1999, is losing its vice president of marketing, Jaleh Bisharat, who is leaving to be closer to her family after just six months on the job. The news coincides with the e-tailer’s launch of its new logo, which changes the orientation […]

Personal finance site MSN MoneyCentral Tuesday signed advertising and sponsorship deals with Chase Manhattan Bank, Datek Online, E*TRADE Group, Fidelity Investments, KeyTrade Online and Net.B@nk. Financial details of the deals weren’t disclosed. As part of the advertising sponsorship agreements with MoneyCentral, all six companies will sponsor the site’s home page. Datek Online, E*TRADE, Fidelity Investments […]

Intranets.com, which provides small businesses with free corporate intranets, Tuesday became part of DoubleClick‘s Select Business Network, a deal that gives the advertising company the exclusive right to sell ads on Intranets.com’s sites. As part of the agreement, Intranets.com is using DART (Dynamic Advertising Reporting and Targeting), DoubleClick’s proprietary ad serving and tracking technology. Through […]

Internet services firm Agency.com on Tuesday purchased the part of French agency Pictoris Interactive SA that it didn’t already own, for a total of $12.1 million. Agency.com had bought a minority stake in Pictoris Interactive back in October 1999, and, at that time, had gotten an option to purchase the rest of the 55-employee company. […]

Online employment site jobs.com this week inked a deal for business guru Tom Peters to be its spokesperson, and launched a $30 million brand campaign with the tagline, “When you love what you do, you’re alive.” The campaign is launching with four new sixty-second radio spots debuting this week. Three thirty-second television commercials break in […]