Pamela Parker

Yahoo!’s Danish site and Euro909.com, majority owner of a cable channel and magazine Chili aimed at teens, this week agreed to promote one another on their respective media properties. The deal calls for banner ads promoting Chili magazine and the chilinet.dk Web site to run on Yahoo! Denmark. In exchange, television, print and online promotions […]

Online cosmetics player Beautyjungle.com on Monday launched a $20 million image campaign featuring supermodel Fernanda Tavares and highlighting the premium brands available on the site. The campaign breaks in a 52-page editorial insert in Vogue magazine’s February issue, highlighting “A Century of Beauty in Vogue.” The Beautyjungle.com message will take up 26 pages of that […]

Internet ads targeted at getting consumers to request a particular drug when at the doctor’s office have been stunningly effective compared to other media, according to a study conducted by Cyber Dialogue. Pharmaceutical companies spent $14 online per customer that requested the advertised drug, while driving the same response through TV ads cost $197 per […]

Christian portal iBelieve.com on Monday launched a $10 million nationwide advertising campaign, with buys on both Christian-oriented and mass media. With the tagline “Insert God Here”, the print, television, radio, and online ads are aimed at driving traffic to the Christian Web site, which features content, community, and shopping. “We used ‘Insert God Here’ as […]

OnMoney.com Monday said it is kicking off a $30 million broadcast, print and radio advertising campaign with a commercial during Super Bowl XXXIV. The Super Bowl spot, created by DDB Chicago, portrays a man working on his finances amid a sea of paper clutter. The paper mess grows and grows until it turns into a […]

Web services firm Razorfish on Monday boosted its presence in Europe with the acquisition of Qb International Holding AB, a Swedish IT consulting company, in a transaction valued at $20.1 million. Financial terms of the acquisition weren’t disclosed. The deal gives Razorfish another 40 employees in the fast-growing European market, where the company already has […]

Incentives-based direct marketer Cybergold and software maker Cydoor Technologies on Friday teamed up to create a program that lets software developers build incentive marketing offers into the applications they build. The new technology is an evolution of Cydoor’s OnSoftware product, which lets software developers build advertisements and e-commerce opportunities into applications. “This is a big […]

Online music retailer CDNOW and Pizza Hut Friday joined for a promotion that gives buyers of a New Yorker pizza a free custom CD. The promotional CD, with songs from the Dixie Chicks, the Chemical Brothers, Fatboy Slim, among other, is aimed both at pushing the Pizza Hut product, and at driving traffic to CDNOW’s […]

An upstart Internet company, AdSavers.com, is taking the rewards-for-viewing-ads model a little closer to the consumer, with a new product that pays users for downloading and watching rich-media screensavers. Although companies like MyPoints.com and FreeRide.com, and even free ISPs effectively reward users for watching advertising, this is the first firm to bring such a program […]

Online drugstore PlanetRx.com on Friday teamed with MemberWorks, a developer of membership programs, in a marketing pact that has each company promoting the other, and gives MemberWorks members access to discounted products at PlanetRx.com. PlanetRx.com is competing in a crowded and high-stakes sector, with big marketing dollars being spent by players like Drugstore.com, More.com, CVS.com, […]

MaMaMedia, a Web site aimed at children ages five to twelve, and the Minute Maid Co. inked a wide ranging deal Thursday that puts the Internet company’s brand on Hi-C Fruit Drinks and makes Hi-C an advertiser and sponsor on MaMaMedia.com. The deal, which the companies say will extend to supermarkets, schools, and Saturday morning […]

Business-to-business ad network B2Bworks Thursday hooked up with data collection firm