Pamela Parker

Ad serving firm AdForce this week forged an alliance with Media999, SoftMedia Consulting Group’s advertising network, aimed at helping each other better serve the Asian market. The deal calls for Media999, which operates one of the largest ad networks in China, to use AdForce’s technology to serve its ads, which are delivered to six million […]

Engage Technologies, CMGI‘s flagship advertising company, on Thursday acquired ad networks Flycast Communications and AdSmart, which are both also majority-owned by CMGI (CMGI), in a stock deal worth $2.5 billion. Engage (ENGA) will issue 32 million shares, which were trading at $77 at Wednesday’s close, to acquire the two companies from CMGI. The deal represents […]

NBC and its Internet arm, NBCi, this week struck a deal swapping advertising on its TV network and promotion on Snap.com for equity in Flooz.com, an online gift currency site. Financial terms of the deal were not disclosed. The deal makes Flooz.com the latest in NBC Interactive Media’s portfolio of 35 companies, many of which […]

Qualcomm, which makes the popular Eudora e-mail program, this week chose advertising network Real Media to sell ads in the free, ad-supported version of its application. Qualcomm last month, which already has a free “Light” version of the software, decided to add a full-featured, but advertising supported, version. The software, in which ads appear in […]

The thinkers behind some of the most memorable Super Bowl television spots — Monster.com‘s highly-acclaimed ad on last year’s Super Bowl broadcast, and the “1984” commercial that launched Apple‘s Macintosh — are questioning the effectiveness of buying a spot on the big game this year. Recalling the great success of last year’s Monster.com spot, Edward […]

Consumer marketing firm Bounty SCA Worldwide and Alloy Online, a content and e-commerce site for teens, this week partnered to offer advertisers multi-media opportunities to reach Generation Y. The deal brings together Alloy Online’s Web site and catalog, with Bounty SCA’s other proprietary channels, that reach teens at school, home, and where they socialize. The […]

Credit card issuer MBNA America Bank and barnesandnoble.com on Wednesday inked a wide ranging marketing deal that includes the development of a co-branded credit card, which card holders will be rewarded for using at barnesandnoble.com or at Barnes and Noble stores. The agreement represents the first time that such a marketing deal spans both the […]

First, there was the Super Bowl advertising hype from dot-com companies, now in its second year. But we’ll probably think of that din as peaceful when compared to the upcoming Olympics-related excitement. The first on the bandwagon was jobs board Monster.com, which this week was named the official online career management services sponsor of the […]

Voice, data, and Internet service provider Broadwing Wednesday will launch its first national advertising and marketing effort, a ten-month-long campaign featuring national TV, print, online and outdoor media. The advertisements, created by Hill, Holliday, Connors, Cosmopulos, feature the company’s trademark broadwing hawk circling its prey. The campaign also highlights Broadwing’s fiber optic network. “We intend […]

Spending on online advertising rose to $1.2 billion in the third quarter of 1999, putting the industry on track for a $4.4 billion dollar year, according to a new report conducted by PriceWaterhouseCoopers for the Internet Advertising Bureau. The $1.2 billion figure is up 30 percent from the second quarter of 1999, and up 148 […]

Intranets.com, an idealab!-incubated company that provides free collaboration sites for businesses, on Tuesday kicked off a $10 million national advertising campaign. The campaign, aimed at entrepreneurs and small businesses, will feature network cable television ads on CNN, ESPN, MSNBC and other networks. Radio spots will air in 10 major markets across the country. “We expect […]

Cost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of business development, Jeffrey Dickey, as its chief strategy officer. The moves are aimed at boosting the company’s profile, at a time when bigger players like Flycast Communications and DoubleClick are making moves in the cost-per-click space. Flycast recently launched its […]