Pamela Parker

Oxygen Media, the online network which will be paired with a cable channel aimed at women, this week struck an advertising deal with MSN Hotmail to promote its teen and fitness properties. The agreement calls for Oxygen to get premier placement in the Hotmail Women’s newsletter and be an anchor tenant within its Health and […]

Personalization firm Net Perceptions this week bought data analysis company KD1 for around $126 million in stock, in a bid to create a more compelling technology solution for marketers. The deal adds KD1’s data analysis and integration technology to what Net Perceptions already does — collaborative filtering to make recommendations to customers. The combination, in […]

Loyalty marketer FreeRide.com Monday launched the test phase of what will eventually be a national advertising campaign, encompassing radio, newspaper, and outdoor buys. The campaign, which features the tag line “The Fast Lane to Free Stuff”, starts in New York and San Francisco, and will expand to 10 markets in April. Los Angeles, Chicago, Boston, […]

PhoneFree.com, which provides free PC to PC voice calls, on Friday kicked-off its first national radio campaign, with spots running during the NFL playoffs and Super Bowl broadcasts. The campaign seeks to convince consumers that PhoneFree.com can liberate them from the hassles and high-costs traditional phone companies, urging them to “let freedom ring” by choosing […]

Nike, long known for cutting-edge advertising created with Wieden & Kennedy, this weekend starts a television campaign designed to drive viewers to its Internet site, where they’re invited to choose the ending of a commercial. Dot-com television advertising, of course, has long aimed to send viewers scrambling to their computers, but this is the first […]

Internet postage supplier Stamps.com this week inked a marketing deal with US West, a telecom player that is one of nation’s the largest providers of DSL. The alliance calls for Stamps.com to offer its Internet postage software through US West’s home page and the company’s Small Business Group. The two companies target a similar customer […]

Ad delivery and management firm AdForce, which is majority-owned by CMGI, on Thursday teamed with Akamai Technologies, a company whose product speeds the delivery of data over the Web, in an effort to boost the efficiency of ad delivery. As the Net grows more congested and marketers seek to experiment with rich media advertising, the […]

AdKnowledge, which provides online marketing management services, on Thursday said it was opening its first European office in London. The office, to be based in the London headquarters of AdKnowledge parent company, Engage Technologies, will be headed up by Susan Lutter, the director of sales of AdKnowledge Europe. “As Internet advertising and e-commerce take off […]

Ad solutions firm DoubleClick Inc. Thursday made a strategic investment in cost-per-click ad network ValueClick, throwing in stock and cash worth $85 million in exchange for a 30 percent stake. The deal also gives DoubleClick warrants to buy another 15 percent of ValueClick in the next 15 months. ValueClick in October filed for an initial […]

AOL MovieFone, which provides movie information and sells tickets online and over the phone, Wednesday inked an exclusive ticketing deal with Imax Corp., which gives it the right to market seats at the company’s six North American theaters. Under the terms of the deal, AOL MovieFone can sell tickets, both on the phone and online, […]

Adauction.com, a marketplace for the buying and selling of online and other media, has added Nielsen/Net Ratings data to its site, so potential buyers can see how likely a purchase will be to meet their needs. In addition, the site now has the capability to alert members via e-mail when advertising opportunities that meet their […]

Lucas OnLine, the Internet division of Lucasfilm, has chosen ad and marketing company L90 to represent its sites to advertisers. It’s the first time Lucas OnLine has hired an outside rep firm for its sites, which include StarWars.com the Star Wars Shop, IndianaJones.com and the soon to be launched Star Wars Kids site. L90 will […]