Pamela Parker

Loyalty and direct marketing player MyPoints.com this week partnered with About.com to build a co-branded rewards program, which lets members earn points by using the About.com network. The alliance, the financial details of which were not disclosed, is aimed at building membership, site traffic and time spent within the About.com network. Users will be rewarded […]

McAfee.com, the anti-virus and computer tools provider, on Wednesday trumpeted a two-year distribution and advertising deal with America Online, which calls for McAfee.com to provide anti-virus, PC management and security services over several AOL brands. Financial terms of the deal were not disclosed, but the companies characterized it as a “multi-million dollar” agreement. McAfee.com is […]

Advertising network Flycast Communications on Wednesday launched a newsletter network, which will allow advertisers to make run-of-network and run-of-category buys over more than 100 newsletters. Although companies like PennMedia.com have put together newsletter networks, no one other than Flycast has combined a Web site network with a newsletter network. But DoubleClick won’t be far behind. […]

Online employment site HotJobs.com has filed suit against Digital City over the AOL property’s cancellation of an ad agreement after it made an exclusive deal with HotJobs.com competitor, Monster.com. Information about the lawsuit came to light in SEC documents filed by TMP Worldwide (TMPW), Monster.com’s parent. According to the documents, HotJobs.com’s lawsuit was filed on […]

Ever thought about checking the results of your online ad campaign while you’re in a meeting or out at lunch? ORB Direct, an interactive agency and direct marketing company, this week began a big push to launch its new product, ORBit Express 2000, that will allow marketers to do just that. The software lets users […]

E-Stamps, an online postage provider, on Tuesday said it was passing on high-priced Super Bowl advertising in favor of more, but less high-profile, ads during the football playoffs. In an environment in which dot-com advertisers have gotten major media attention for betting a huge percentage of revenues on Super Bowl ads, some companies are re-thinking […]

MessageMedia, which delivers and measures e-mail marketing campaigns, this week partnered with RadicalMail to integrate the company’s technology into its offerings, enabling marketers to send streaming video and audio ads. The Java-based technology places the streaming audio and video directly into the body of an e-mail without requiring the recipient to launch a web browser […]

UCI Web Group, an Internet services holding company, this week snatched up interactive agency Third Street Interactive, continuing its roll-up strategy. The companies said the transaction was a cash and stock deal, but didn’t disclose the specific financial terms. UCI says it’s working to bring together interactive agencies with complementary skill sets and geographic distribution, […]

Home and real estate information site Homestore.com on Monday launched its first advertising and branding campaign, with a high-production-values TV commercial and a series of print ads that highlight the tagline, “There’s No Place Like Home.” The commercial, titled “The Quest,” was directed by Joe Pytka, who created TV branding spots for IBM, Apple, Nike, […]

Internet service provider EarthLink on Monday kicked off its first national advertising effort, starting with a two-week blitz of television, radio and outdoor advertising running in more than 70 markets. Building the company’s brand is especially important, because EarthLink is in the process of merging with MindSpring, and the combined entity will carry the EarthLink […]

Advertising and marketing firm 24/7 Media on Monday acquired Sabela Media, an ad serving firm with roots in Australia, and IMAKE, which makes technology for broadband ad serving, in all-stock deals valued at $75 million each. The deals are aimed at boosting 24/7’s technological and international expertise, giving it a jump start both with its […]

America Online, which Monday announced a merger with Time Warner, also forged a cross-promotion and content-sharing alliance with the Public Broadcasting Service (PBS). The three-year deal is meant to give each company an opportunity to expand its brand across a wider audience. The deal calls for PBS to provide content to several AOL brands, which […]