Pamela Parker

E-Steel, a business-to-business site serving the steel industry, has revealed its chose of Stein Rogan & Partners to craft its first integrated brand campaign. The campaign will feature the tagline, “The Steel Commerce Solution,” and will appear in trade print, in national business newspaper, in local market newspaper, online, and outdoors. Direct marketing will also […]

The Internal Revenue Service this week eased the tax reporting burden for companies that facilitate the exchange of products and services, like those that coordinate advertising banner exchanges, as long as the items involved are worth less than $1. Previously, ad barter sites would have had to report every transaction involving the exchange of something […]

Upscale publishing site Salon.com on Friday said it would sponsor the next thirteen episodes of a television series hosted by travel and food author and television personality Burt Wolf, which launches on public television in April. As part of the deal, Salon.com will be able to sell advertising time around each TV episode to its […]

Online map site MapQuest.com and eCoupons.com, a coupon site, this week formed a strategic partnership to integrate online coupons into the mapping and driving directions site. The three-year deal, which is expected to start sometime this quarter, is valued at more than $5.7 million. ECoupons.com hopes that, since people on MapQuest.com are often already printing […]

WhisperNumber.com, a financial site that provides unofficial predictions of company earnings, on Thursday tapped 24/7 Media to handle advertising duties for its site. The site will join 24/7’s business and financial channel, which the company says reaches nearly two million unique visitors monthly. WhisperNumber.com belongs to the Internet Financial Network, and its investors include Citigroup, […]

ICQ, America Online‘s youth-oriented instant messaging service, and VarsityBooks.com, an online college textbook retailer, on Thursday trumpeted a broad-ranging pact that calls for the two companies to partner in targeting the online college market. The deal calls for VarsityBooks.com to pay ICQ $9 million over the three years of the commitment. The deal gives VarsityBooks.com […]

Meteorology site weather.com Thursday launched a test campaign to determine the best media for getting its message out, trying everything from online and TV ads to snack mix bags and umbrellas. The test campaign, created by Chiat Day, will run through the end of February in eight markets — Columbus, Houston, Nashville, Norfolk, Philadelphia, Pittsburgh, […]

Ad giant DoubleClick on Wednesday said it’s created a new post — the director of US Hispanic sales for DoubleClick Las Americas and tapped Sam Pagan, the former VP and general sales manager at Columbian media network Cadena Caracol, to fill it. Pagan will be responsible for developing DoubleClick’s sales efforts for US Hispanic and […]

MyFamily.com, a community site aimed at families, on Wednesday debuted its first television advertisements, taking a warm, family-friendly approach, contrary to the customary dot-com edginess and aggressiveness. The company says the campaign is meant to appeal to nearly universal human emotions, such as the simultaneous fear and hope a parent feels as their child steps […]

Online postage company Stamps.com on Wednesday named DraftWorldwide to be its AOR, dropping Wieden & Kennedy, which had been handling the firms advertising and branding efforts. The change reflects Stamps.com’s desire to concentrate on direct marketing. DraftWorldwide is known as a direct and database marketing specialist, while Wieden & Kennedy is a full-service agency. Stamps.com […]

Online bill payment service PayMyBills.com on Wednesday made strategic moves aimed to reaching customers through their employers, inking deals with Hewlett-Packard and the perksatwork employee portal. The distribution deals position PayMyBills.com as an employee benefit, and simplifies the company’s sales efforts by allowing it to sell bulk subscriptions. Part of the PayMyBills.com’s pitch is to […]

E-tailer buy.com Tuesday launched a new advertising and marketing campaign with a simple approach it hopes will help it cut through the so-called “dot-com clutter.” The campaign, code-named “colors” will feature solid black background with a small, white buy.com logo. No sound will be used on the TV ads, which the creators hope will make […]